Employee Engagement.

Galvanising your greatest asset.

Our philosophy. Aligning internal behaviours with external positioning.
Many organisations say that their staff are their greatest asset but then fail to effectively engage their team on where the business is going and the role they play getting there. We believe the best brands are built inside out so we work closely with our clients to development engagement, culture, values, health and safety, training, induction, wellbeing and high performance and other communication programmes that align the internal talk and behaviours with the desired external positioning.
Employee Engagement Expertise
Internal/external brand alignment
Internal brand/identity development
Employee communication programmes
Employer value proposition branding
Vision & Purpose communication
Values and behaviour programmes
High performance culture programmes
Health & safety communications
Culture change communications
Change management communications
Internal communication platforms
Case studies. Stories behind the pictures.
Auckland Council Leadership Compass
Auckland Council Leadership Compass
Crombie Lockwood Employee Engagement Programme
Crombie Lockwood Employee Engagement Programme
Insight Creative internal culture alignment programme
Insight Creative internal culture alignment programme
Transpower 'Switch On' 'Near Miss' Health & Safety campaign
Transpower 'Switch On' 'Near Miss' Health & Safety campaign
Meredith Connell - internal brand launch
Meredith Connell - internal brand launch
Heartland Bank Internal Communications
Heartland Bank Internal Communications
Lion York Street Environmental Graphics
Lion York Street Environmental Graphics
Meredith Connell Graham Street Branded Environment
Meredith Connell Graham Street Branded Environment
Strategic Creative in action.
Here’s how we apply strategic creative to deliver internal engagement results for our clients. All our major internal engagement projects go through a disciplined process to ensure effective thinking and design.

1. Discovery

Every job starts by understanding your business and internal communication challenges and your employee engagement levels. We build this understanding through discussions with you, research and through focus groups with your staff and management.

Deliverables may include:

  • Insights discovery workshops
  • Staff and management focus groups
  • Internal communications audit
  • Engagement monitor review
  • Staff perception assessment
  • Expression of your communication challenge

2. Strategy

Our thinking is always driven by audience insights. We seek to understand the fundamental needs that drive your employees; the actions and messages that will change their perceptions and behaviours; and assess the right messages, channels and mediums to reach them. The core strategy is to move staff along the continuum of awareness through to acceptance, action and, ultimately, advocacy.

Deliverables may include:

  • Internal communications framework
  • Mission and Purpose communications
  • Values programme
  • Health & safety programmes
  • Induction communications
  • Wellbeing and high performance communications
  • Medium and channel planning
  • Launch strategy
  • Embedding strategy and programme
  • Recruitment brand positioning

3. Expression

Taking the strategic plan, we develop the elements to engage your people, creating the tone and mood needed to gain their trust and attention, deliver cut-through, overcome scepticism and drive results.

Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.

Deliverables may include:

  • Ideation territories
  • Design concepts
  • Collateral recommendations and approaches
  • Internal expression of brand story
  • Internal brand identity and tone of voice
  • Environmental design
  • Integrated physical and digital plans

4. Execution

Applying the thinking and creative ideas allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.

Deliverables may include:

  • Communications programmes and campaigns
  • Printed collateral
  • Induction materials
  • Merchandise
  • Interactive activities
  • Social executions
  • Fit-out and installation
  • Intranets/communication platforms
  • Training programmes
  • Launch material, events and activities

5. Post-live

Our work doesn’t end when an internal programme is launched. To be effective, internal programmes must be ongoing and iterative, and not treated as a campaign. So at the post-live stage, the focus is on monitoring performance, continual improvement and learning – and rolling out a long-term programme that takes employees on a journey from awareness, through understanding and acceptance, to embedded changed behaviours and, finally, internal and external advocacy. 

Deliverables may include:

  • Internal brand and communication guidelines
  • Staff engagement monitoring and programme assessment
Blog Posts. Thought-leading employee engagement insights.

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...

25 Sep 2018 by Steven Giannoulis

Open up your communications

If we accept that the best communications are heard and understood, then it follows that as internal communication practitioners we should create opportunities for staff to be heard and to better understand what’s...

06 Nov 2017 by Steven Giannoulis

The Real Client Treatment

Talking to a (hopefully soon to be) client last week about growing staff advocacy for their client service experience, got me thinking about how well we apply our own service ethos to ourselves. This prospective...

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