Branding.

Bringing your story to life.

Our philosophy. How we build value in your brand.
Your brand is so much more than your name, your logo or your visual identity. It reflects what you stand for and how you want to be perceived. We begin by understanding your unique strengths, your strategy and your market. We overlay this with the needs, perceptions and behaviours of your target audiences. Only then can we design a message, look and feel framework that becomes the basis for every communication and every experience your audiences have with you. And that’s how we build long-term sustainable value in your brand.
Brand Expertise
Brand positioning strategies
Brand storytelling
Naming
Corporate, product and service branding
 
Brand architecture
Visual identity
Brand rollout
Brand management and guardianship
 
Brand audit
Brand metaphor and archetype development
Case studies. Stories behind the pictures.
Mercury Rebrand Rollout
Mercury Rebrand Rollout
Meredith Connell rebrand
Meredith Connell rebrand
PFI Brand
PFI Brand
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Stand Children's Services Rebrand
Stand Children's Services Rebrand
Chapman Tripp Rebrand
Chapman Tripp Rebrand
Te Papa's Hinatore Learning Lab branding
Te Papa's Hinatore Learning Lab branding
Columbus Coffee brand
Columbus Coffee brand
Strategic Creative in action.
Here’s how we apply strategic creative to deliver branding results for our clients. All our major brand projects go through a disciplined process to ensure aligned thinking and design.

1. Discovery

Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through in-depth discussions with you, your stakeholders and subject matter experts, exploring your points of competitive difference, examining global best practice, undertaking research and by applying the most appropriate frameworks and models from our Brand Strategy Toolbox.

Deliverables may include:

  • Insights discovery workshops
  • Audience/user research
  • Stakeholder engagement
  • Brand audit
  • Audience segmentation
  • Audience journey mapping

2. Strategy

Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them. And our recommendations always align to your business strategy.

Deliverable may include:

  • Brand strategy and positioning
  • Brand hierarchy and architecture
  • Tone of voice
  • Naming
  • Customer value proposition
  • Brand perception shift analysis
  • Customer Experience Journey mapping
  • Messaging matrix and hierarchy
  • Internal shift assessment

3. Expression

Taking the strategic insights, we develop the voice and visual elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive brand perception shifts. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.

Deliverables may include:

  • Brand story
  • Identity design concepts
  • Identity toolbox
  • Brand guidelines
  • Brand experience design
  • Environmental design
  • Packaging territories
  • Internal communications direction
  • External communications direction

4. Execution

Applying the thinking and design idea with our defined identity elements allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.

Deliverables may include:

  • Brand roll-outs
  • Printed collateral
  • Sales and point-of-sale collateral
  • Merchandise
  • Interactive development
  • Social executions
  • Fit-out and installation
  • Corporate livery
  • Signage/wayfinding
  • Digital design and build
  • Launch material
  • Internal brand activation
  • External brand activation

5. Post-live

Our work doesn’t end when a brand goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This is also the time to lock down the brand in a guidelines manual and establish asset management and brand policing policies and procedures. 

Deliverables may include:

  • Brand guidelines
  • Brand guardianship
  • Brand management
  • Asset management
  • Brand application coaching
Blog Posts. Thought-leading branding insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...

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