Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

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WIREMU WINS WITHOUT WIFI

A fun illustrated kids book showcasing the
best in creative storytelling across print,
interactive and augmented reality.

Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
NZ Post ecommerce Report 2019
NZ Post ecommerce Report 2019
Rebranding The Sir Peter Blake Trust
Rebranding The Sir Peter Blake Trust
Breadraft's Rebel Bakehouse new brand creation
Breadraft's Rebel Bakehouse new brand creation
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Mercury’s augmented reality Waikato River experience
Mercury’s augmented reality Waikato River experience
St John retail store network
St John retail store network
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

Thrive

03 Jun 2020 by Steven Giannoulis

As more businesses move out of lockdown and back into operating from their premises again, there’s a lot of talk about adapting, firing up much-needed revenue and managing cashflow. Much of this discussion is...

thrive steven giannoulis

as more businesses move out of lockdown and back into operating from their premises again, there’s a lot of talk about adapting, firing up much-needed revenue and managing cashflow.

much of this discussion is about survival, avoiding falling over and allowing the business to get out of this crisis to keep fighting for another day. in the longer-term, business needs to do more than just survive, it needs to thrive.

in the current world focused on short-term survival, the businesses who will emerge most ready to thrive over the long term, are those who’ve also kept an eye on what matters most. their focus and actions are building a more resilient and sustainable business, ready to succeed again in the not-too-distant future.

and that’s the topic of this week’s blog. what makes your business thrive? and what are you doing today to foster your future success?

some call them your strengths, others your competitive advantage. no matter what you call them, they are the things that drive existing customers to stay and new customers to choose you. effectively they’re the reasons for your success. in our new world, historic success drivers may not necessarily drive your future success, or you may need to adapt them to accommodate changing customer expectations.

so consider what has driven your past success and how that may change going forward. many business leaders cite one of the following as critical success drivers:

a team environment where people care about each other and do whatever it takes to support the business to succeed. in return the business treats them well, offering them rewards, benefits and opportunities and a sense of belonging. what would happen to service, productivity, quality, staff retention and other organisational performance measures if you didn’t have these people or this culture? how do you ensure you still do?

it doesn’t matter what industry you are in, service is one of the key reasons customers come back again and again. what drives the quality of your service - people, systems, processes, rewards or something else? with changing servicing requirements, what changes do you need to make to keep service levels up and to manage customers’ new expectations?

your operating model represents how your business is geared up. it could be to deliver volume or the lowest price possible, to ensure quality, to minimise waste, to maximise speed to market and/or to adapt to changing volume or bespoke customer requirements. as the world changes, and customers’ expectations evolve, what changes do you need to make to the model to ensure it remains fit for purpose?

for many businesses, what makes them strong is that ability to understand what drives their customers and to keep coming up with innovative ideas to meet their need. it takes more than just good ideas but the skills, mindset and processes to take these ideas and to turn them into viable new products. is now the time for innovative ideas to meet new customer needs?

for many, what makes them strong is the external relationships they foster with suppliers, industry bodies and influencers, with distributors and with their community. in a world where everyone’s priorities and situation have changed, how do you keep building these critical relationships?

 

the natural tendency is to cut back spending and non-revenue generating activities, but the truth is, now is the time to invest in the future of your business. concentrate your spend and energy on the things that really matter – the thing that makes your business succeed is surely something worth concentrating on.

start by getting clarity on what will drive your success going forward. engage your team in the discussion and, if need be, engage your key customers as well.

with this new clarity, put all your focus and efforts on fostering this. develop an action plan of who will do what and by when. if your success is people and culture, look at initiatives to re-engage the team on the business goals. if it’s service, re-establish your clients’ expectations before refining your service model. alternatively, set up a new ideas think tank, change or adapt your operating model or reconnect with your key stakeholders.

create real urgency in achieving this. have clarity of roles and deliverables for all involved. meet regularly to review progress and to find ways around roadblocks. most importantly, communicate the vision, the action plan and progress, drawing everyone into achieving the desired result together.

 
 
at insight creative our success comes from helping you succeed. give us one hour to learn more about what your business needs to thrive. in return, we’ll give you three strategic-creative ideas to help you achieve it. no charge. no obligation. get your boss, your peers and your team together and let’s talk about how you’ll adapt, grow and thrive in your new new zealand.
 

Grow

27 May 2020 by Steven Giannoulis

Unless you are a courier company, supermarket, hand sanitiser manufacturer or a similar business that prospered under Covid-19, at Level 2 your business is back up and running but facing reduced revenue. You’ve...

grow steven giannoulis

unless you are a courier company, supermarket, hand sanitiser manufacturer or a similar business that prospered under covid-19, at level 2 your business is back up and running but facing reduced revenue.

you’ve survived lockdown but the revenue reduction over the last two months will be more noticeable in your bank account this month. the business might be okay for a while but it can’t maintain reduced revenue forever. without getting sales levels back up, the only alternative will be cost cutting. the challenge is many of your customers are also cutting back to deal with their own new situation.

in this blog we explore ideas to help you grow revenue by engaging with existing customers and using your learnings to attract new customers. we also offer you a unique opportunity to engage us, for free, in any issue your business is currently facing.

your b2c customers are more than likely re-evaluating their priorities as they work out how to adjust to a new reality. changes in their and their family’s work and financial situations, plus the fear of what may be ahead, will be driving their priorities. disruption in their routine may also be contributing to changing preferences and spending behaviours.

your b2b customers are likely to be going through similar circumstances to you. they’re facing uncertainty and disruption and looking for ways to kickstart their business and cashflow. work out how you can best help them. often this is as simple as a quick call or email asking them how.

actively supporting their business to get going again will provide both short- and long-term benefits for your business. offer existing customers any support you can, even if it’s for free or at heavily reduced rates. support them with advice, tools and initiatives that allow them to generate revenue, to engage their customers, or to make savings. what you invest now in your customers will be repaid in loyalty. and customer loyalty is the foundation for your long-term growth plans.

while your customers are thinking about their current situation, they also have one eye on the longer term, considering how covid will change their business forever and what they need to do to adapt. this may mean a different range of products and services, new price points and distribution channels, a new operating model or new marketing strategies. help them plot the future by being a sounding board, providing ideas and helping them advance their thinking. re-establish your role as a trusted partner in their new value chain as soon as possible, by offering new and modified products, services and support packages.

one of the benefits of starting with existing customers is understanding them gives you some insights into what similar customers may need. the process of attracting new customers starts right here.

like existing customers, uncertain times will see new business prospects needing to take action but unsure of how to go about it. this opens the door for new suppliers who can show an appreciation of the situation and can provide accessible answers that give a customer a sense of moving forward.

what your existing customers are thinking, saying and doing is a start but don’t fall into the trap of thinking everyone is in the same boat. take a wide view and consider how the last few months may have changed consumer preferences, shopping patterns and behaviours, communication channels, or preferred ways of interaction. who do these changes benefit? ask and answer these questions in the prospecting process to gain understanding, to add value and to uncover new business opportunities. 

all change reveals opportunities but it may take time for prospects to take their eyes off what they’re missing and to focus on what’s ahead. as with existing customers, invest in helping them get there quicker.

 
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at insight creative we're adapting how we work with our clients to better understand and respond to what’s changed for them. as a result we’re listening and offering strategic and creative ideas that will help them adapt to life in in their new world.
 

give us one hour to learn more about the new challenges and opportunities facing your business in level 2 and beyond. in return, we’ll give you three strategic-creative ideas to help you address them.

no charge. no obligation. get your boss, your peers and your team together and let’s talk about how you’ll adapt, grow and thrive in your new new zealand.

 

 

Adapt

20 May 2020 by Steven Giannoulis

ADAPT [uh-dapt] (verb). To adjust to the conditions or a new environment. To fit, change or modify something to make it suitable for a new use, purpose or situation.   For many of us, we’ve now...

adapt steven giannoulis

adapt [uh-dapt]

(verb). to adjust to the conditions or a new environment. to fit, change or modify something to make it suitable for a new use, purpose or situation.
 
for many of us, we’ve now returned to the workplace and have a new set of behaviours we need to adjust to. some customers are returning and we’re starting to appreciate how different the new business environment is. it’s time to figure out what the changed world means for us and how we can best acclimatise to it.
 
in a rapidly changing environment, with tough financial conditions, we advocate a proactive approach, actively seeking to anticipate change and to take action. in uncertain times, the easy option is to wait for more information before acting, but this may be too late for some businesses. in this blog, we explore four directions to help you consider ways to adapt to the new world we live in.
 
 
start with you. what have you learnt about yourself over the lockdown? were you more productive working in isolation? or did you find yourself missing the energy of those around you? did you rethink your priorities and form new habits that improved your effectiveness and wellbeing? think about the things that worked for you in lockdown and now consider how you carry them forward to the new ‘outside’ world. maybe it’s working from home more often or making time every day to exercise or connect with the people around you. what stopped you doing these things before? many of these ‘barriers’ were your own mindset but the situation led you to overcome them. resolve to make permanent change and then set up the structures that let these changes become your new norm.
 
 
lockdown came suddenly and we responded with quick decisions and actions. some worked and others didn’t. use these three questions to lead a ‘lessons from lockdown’ discussion with your team, capturing the learnings to bring back to the workplace:
 
what new things did we introduce during lockdown that worked well? for example, zoom or teams collaboration, cross-team initiatives or cross-office online drinks. are any of these worth carrying on with?
 
what did we do differently during lockdown that we should keep doing? working effectively from home for example, or reducing travel through online client and team meetings.
 
what did we stop doing during lockdown and shouldn’t restart? many of our regular processes and routines were sidelined during lockdown. these could be tasks we normally did, reports we produced or approvals we obtained. why re-introduce them?
 
 
take a moment to think about your customers and their world. what’s changed for them and how will that change their mindsets, priorities and actions. firstly, consider volume. will they do the same, more or less business with you and what will this mean for your resource levels? will their priorities change, leading to a new product set or a changing emphasis on quality, price or service? will they want to interact with you in different ways? form a view on what future business may look like. how you can modify your operating model to accommodate.
 
but what if you’re not sure how your customers will react? reach out and show them you understand their world has changed. ask them how you can help. there’ll never better time to engage your customers in these conversations.
 
 
many things in the world around us have changed – some temporary and some for good. consider how they’ll impact you and your business. as a society, it will take some time to feel safe again, especially in mass gatherings and close contact situations. will this change how consumers engage with you, or your customers, and the products and services they’ll demand? over recent years consumers have looked to business to take an active role in making the world a better place. this is likely to escalate. how will you respond? a surge in kiwi pride should see more kiwis supporting local business, especially those businesses that are themselves supporting locals. what opportunities and challenges does this offer your business?
 
 
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at insight creative we're adapting how we work with our clients to better understand and respond to what’s changed for them. as a result we’re listening and offering strategic and creative ideas that will help them adapt to life in in their new world.
 

give us one hour to learn more about the new challenges and opportunities facing your business in level 2 and beyond. in return, we’ll give you three strategic-creative ideas to help you address them.

no charge. no obligation. get your boss, your peers and your team together and let’s talk about how you’ll adapt, grow and thrive in your new new zealand.

 
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