Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

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Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
Mercury Rebrand Rollout
Mercury Rebrand Rollout
Meredith Connell Graham Street Branded Environment
Meredith Connell Graham Street Branded Environment
NZSO Marketing Campaign 2018
NZSO Marketing Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Te Papa's Hinatore Learning Lab branding
Te Papa's Hinatore Learning Lab branding
Watercare 2018 Annual Report
Watercare 2018 Annual Report
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

A celebration of creative thinking - week 2

30 May 2019 by Alice McKeown

Continuing this new series, where we stop occasionally and take some time to celebrate our creative achievements. This week, I've focused around the theme ‘great ideas’. It was great to see a wide variety of work...

a celebration of creative thinking - week 2 alice mckeown

continuing this new series, where we stop occasionally and take some time to celebrate our creative achievements. this week, i've focused around the theme ‘great ideas’. it was great to see a wide variety of work coming through from the past 12 months. clear, strategic thinking helped to solve and navigate complex briefs. all projects chosen were excellent examples of how balancing strategy and design is essential to communicate a ‘great idea’.

breadcraft – cottage lane

simplicity is a great idea.

as designers we can quite often get carried away with details and seduced by the unnecessary – confusing what is trying to be communicated. the cottage lane logo is a good example of a good idea simplified. with the name at the core of the idea, it is presented as an elementary laneway sign, using classic street-sign typography and a recognisable street-sign shape. you get it, a nod to classic european street experience, the cafés, the food, all echoed too in the packaging through the traditional ‘naked’ presentation of the fresh product.

chris gough palmer

 

airways brand

the big idea behind airways branding is a “going beyond” story to define the essence of the brand. it expresses the role of airways in the modern era, doing more than just guiding planes to land safely. with a customer first ethos, and using cutting edge technology to deliver beneficial outcomes. i love this idea because it’s dynamic and exciting; there is always more to be discovered, implemented, and delivered to their customers. the visual identity that followed expressed that story. triangles facing forward and up express the forward motion and innovation, generous tracking in heading type treatment creates a sense of space and energy, combined with a bright and bold colour palette and future focused, fresh imagery, creates a compelling and forward thinking identity.

anna charlett

 

insight’s new website

i think it was a great idea to put energy into refreshing and updating the insight website. as a design agency i think it is really important for anything created that represents ‘us’ to be at the same level as something we would create for our clients. after all, it’s generally the first piece of work clients will see.

alice mckeown

 

insight’s ar wall (featured in insight’s offices)

there are so many exciting layers of thinking within this project. i think it’s a really smart idea to capture our vast range of capabilities in a piece of technology that we can show to clients and help them understand and buy into ar. it successfully represents what insight stands for as a business. a true result of learning, pushing the boundaries and collaborating as a team.

jo ross

 

mashmaster’s mallington - insight's end of year christmas gift

the mallington. this baked goodie not only supported the ‘big idea’ behind the gift it was a part of (two complementary forces coming together to create a better end result), but was delicious enough for both eyes and tongue that one of our clients is getting it re-made for her wedding! it shows that not all ‘design’ ends up printed on a piece of paper, or formed in pixels on a website.

sarah turner

 

mercury showcase

this project was so deserving in recognition across the whole of company. from the initiative to invest in the project, used as a testing ground and the ongoing development of strategic creative idea generation. i think it’s lifted us all to another level of expectation.

brian slade

 

design, creative celebration, insight creative, big idea, single organising thought

Interim Reports – the unintended consequences

28 May 2019 by Mike Tisdall

So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...

interim reports – the unintended consequences mike tisdall

so, listed companies no longer need to publish an interim report. great: less work, less cost.

but if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals, then houston, i think we have a problem.

how big the problem is depends a bit on your share register: instos vs retail shareholders. you’re no doubt talking to your institutional shareholders regularly – they’re probably making sure you are. but for retail shareholders, a year’s gulf can be very wide. absence probably does the very opposite of making the heart grow fonder.

radio silence equates to ‘don’t really care’. it disengages. it risks halting loyalty. they may not back you when you suddenly need their support. or they may not hold their shares.

it can lead to ignorance - your shareholders not keeping up with the exciting things you’re doing. and if they don’t keep up, the share price may not either.

if those are the unintended consequence of dropping the interim report, what can be done to mitigate the downsides?

find another way to talk to them mid year or more often . . .

keep the communication lines open in one way or another: keep sending the interim report is one option. but others include sending the report without financials. or a newsletter. or a newsy magazine. and those are the physical ways if you don’t care for trees that much.

but an email newsletter is probably your best avenue. that way you can communicate to all selected stakeholders, not just shareholders. and you get to talk to all your shareholders, not just those very few who have opted in to receive your report in the past. an email newsletter can engage pretty well if it’s crafted by someone who knows about messaging and design. the trick is to get your headline messages across in the email directly, and provide secondary and support messages with links to fuller stories on your website for those whose curiosity you’ve managed to pique.

can’t really do the above without a quality email database of course, so you may need to negotiate hard with your share registry to obtain what you need. or they may offer to organise the mailing for you. but in that case, i strongly recommend you take strict control of the messaging, design and html building rather than leave it to them . . . horses for courses.

interim reports, investor communication, stakeholder communication

Making AR real for clients

28 May 2019 by Steven Giannoulis

Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...

making ar real for clients steven giannoulis

like many design agencies we’ve spent many years working across both print and digital mediums. they each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any communication programme. augmented reality (ar) provides a cool way to integrate the two together in a seamless way. we see ar as the future of effective communications and that’s exactly why we’re working hard to help our clients embrace its business potential.

augmented reality uses every day technology - like your phone or ipad - to superimpose sounds, images and text to the reality you see. whereas virtual reality (vr) is about a made-up-world, ar is about enhancing the real world.

and what that means for business is that we can take a real thing like a product, an image, a postcard, a document or a graphic on a wall, and make it into a trigger for a more immersive and engaging communication experience. a good example is our recent ar work with mercury, taking a stylised map of the waikato river as the kick-off point to tell a visually rich story about the area and the power stations they have there. photos, video, real stories, sounds and a host of moving animations like water, steam, birds, clouds and cyclists bring a static display alive in a fun, informative, immersive and three-dimensional way.

but it’s not all fun and cool gimmicks, the business opportunities are endless. here’s just a few:

  • sales – customers use ar to see themselves interacting with your product. for example, walking around the house you are trying to sell them, or wearing the dress or driving that car they are interested in. if they can see themselves in it, they are well on the way to buying it.
  • design thinking – ar allows flat designs to be created in 3d spaces, providing a real sense of how things work together. visualising the finished product allows greater opportunities for teams to work together to address potential issues before the costly process of manufacture begins.
  • training – ar allows richer learning in environments that are just like the real thing. and that extends to customer training as well – imagine being able to add video or audio to your product manual and customers can access it on their phone.
  • customer experience – ar has the potential to add rich information, games and other interactions that your customers can tailor to what they want. this makes their engagement with you richer, more personalised and a whole lot more fun – all the time adding to their perception of you.

these example are already in play today, changing how companies are communicating with their customers to achieve better results. despite this, we’re still finding that many clients see ar (and to a greater extent, vr) as an emerging future technology – the stuff of blade runner, not of the shop floor in 2019. and we’re keen to address this.

last month we launched our own ar experience to help our clients understand, and visualise, the potential of ar. nellie the astronaut is a great piece of wall art (and a printed document) that highlights a multitude of ar techniques from video, to games, to user interaction and response. clients think it’s cool and enjoy playing with it, providing us with the perfect platform to discuss potential applications for them. already this has seen us develop client specific ideas to demonstrate key issues to investors, improve property selling and to enhance the effectiveness of destination marketing activities.

along with the medium being unfamiliar to most of our clients, cost remains the biggest barrier to client take up. and that’s the next big challenge for us – making ar cost accessible enough for clients to trial it. and we are not far off from making this a reality as well.

 

you can experience our ar demonstration for yourself right here, right now. simply download the free scopex app from app store or google play, open the app and hit the top square: 'scan an ar image', point the phone at the above image of nellie the astronaut and wait a few seconds. each of the spinning artefacts takes you down its own fun rabbit hole.
augmented reality, ar
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