Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

see the full story

WIREMU WINS WITHOUT WIFI

A fun illustrated kids book showcasing the
best in creative storytelling across print,
interactive and augmented reality.

Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
NZ Post 2019 Integrated Report
NZ Post 2019 Integrated Report
Rebranding The Sir Peter Blake Trust
Rebranding The Sir Peter Blake Trust
The maunga of Tāmaki
The maunga of Tāmaki
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Mercury’s augmented reality Waikato River experience
Mercury’s augmented reality Waikato River experience
Starship Wonderful Forest
Starship Wonderful Forest
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

Integrated Reporting Principles - Alignment in storytelling

30 Jul 2020 by Mike Tisdall

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

integrated reporting principles - alignment in storytelling mike tisdall

there are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. this eight minute video spells them out, and goes on to tell you where to look to find some alignment to inform your report narrative.

with practical, real-world examples of how these principles have been applied to reports for companies such as nz post, vector and watercare, the hope is that these few minutes will help you approach your next report with a road map, a bit more clarity, and a toolkit for telling a cohesive story to your various stakeholder groups.

we wrap up with a bit of planning theory: how to map out your document structure logically, and to closely reflect your company's vision, mission, values and strategic plan.

, integrated reporting, alignment of storytelling

10 things to consider when creating engaging office environments.

28 Jul 2020 by Steven Giannoulis

Moving into a new space or renovating an existing one is a fantastic opportunity to consider how to use the environment to engage key audiences like customers and important stakeholders. Their experience at your office...

10 things to consider when creating engaging office environments. steven giannoulis

moving into a new space or renovating an existing one is a fantastic opportunity to consider how to use the environment to engage key audiences like customers and important stakeholders. their experience at your office will help reinforce what they know about you and how they feel about your brand. just as importantly, office environments play an important role in shaping culture, strategic alignment and effective communication with your people. the environment becomes the canvas for working more effectively as an organisation. 

the following are 10 starters we often talk about with clients when planning the brand and staff engagement layer of their office fit-out. 

1. user journey 

start by identifying the key journeys through your space. where will visitors enter? what will they see first? do they go to reception and then a waiting area before being taken to a meeting room? what are the opportunities along this journey to tell your story? 

the same questions apply to staff. when they come out of the lift, where will they go? lockers? kitchen? their desk? what will they walk past? what are the places they will visit during the day? most people will visit the photocopier, the kitchen, the watercooler and the toilets. these spaces are all opportunities to tell and reinforce your story. 

stand children's services, wellington 


2. your brand story

for external audiences the public facing side of your office environment is a great place to tell your story. this could be information about your history and evolution, your business, your purpose, your brand promise, your products, your customers and your service proposition. use the journey identified above to layer your story so that each one builds and reinforces the earlier one. 

transpower head office, wellington 


3. strategy & culture 

the office space is also a great way to engage your staff in the business. visually express key culture messages that reflect what matters around here. demonstrate and reinforce your values in bold and proud ways. reinforce diversity, inclusiveness and other elements that are core to who you are. use the environment to reinforce who the customer is, key products and customer touchpoints. demonstrate the important things everyone needs to do to deliver to customers. show your people in action, especially when your team is located in many places and/or where the core business is conducted elsewhere.

mercury head office, auckland


4. navigation & safety

don’t forget the importance of helping everyone in the business know where to find things – bathrooms, kitchens, elevators and exits. create a system around naming meeting rooms and congregation spaces that make it easy for people to find and remember them. use the environment to communicate core health and safety messages in ways that relate to how people use the space. for example, wellbeing messages about looking out for each other in spaces where people meet. 

mercury head office, auckland 


5. multi-experience

some messages are about reminding people about the things that matter and we use the space for regular repetition. other messages require more engagement. these may require digital experiences – like video and animation - where sound and movement help increase engagement and memorability. others involve audiences doing and experiencing things to become more involved. this is where interactive displays, ar and vr could come into play. and while you’re at it, think about places for staff to engage back – things to comment on; places to write, draw and express themselves; even places for them to take photos to post on instagram. an engaging office environment will have a mix of these. 

mercury head office, auckland
 

6. personality

most office fit-outs use neutral colours generally for hard (and expensive) surfaces like walls and floors. use colour, texture, movement, typography, photography, art, plants, soft furnishings and interesting objects to bring the space to life. the office environment should reflect your personality, your energy and the people who work there. while there is an overall personality, also think about zones where the tone may need to change; for example, quiet reading and working areas vs active socialising spaces. 

lion, olympic park, sydney
 

7. use what’s available

most modern office spaces are open plan and are surrounded by a bank of glass. the available walls for communicating are limited. you have to use what you have and this includes ceilings, floors, stairwells, pillars, lockers, partitions, meeting rooms and even the bathrooms. there’s always a clever way to hang or project something where other options don’t exist. lighting and sound also become important storytelling dimensions in these spaces.

meredith connell, auckland

8. design consistency 

you can usually see far into the distance with most open plan offices meaning they can become visually cluttered. have a clear – and single-minded – design idea, supported by a cohesive tone and feel. be clear on your colour palette, fonts, graphic and photographic styles and stick to them. otherwise you could be adding to the noise. 

nz post, wellington
 

9. noticeboards 

build-in ways to keep people updated about the everyday things that are happening in the business. electronic noticeboards in and/or by lifts, in kitchens, bathrooms and by photocopiers are great (and cost effective) ways to tell people about an upcoming event and to celebrate international women’s day, maori language week and other similar milestones. they reduce the cost, clutter and ugliness of lots of posters stuck up all over the office. 

nz drug foundation, wellington 

10. durability 

offices spaces are living environments. make sure that all materials are hard-wearing and can be changed out or updated in an easy and cost-efficient way, when necessary. think about portability as well - moving things around provides opportunities to freshen things up and to keep staff engaged with your space.

lion, sydney cbd

see a portfolio of full case studies of these and other workplace engagement examples here.

office fit out, company culture, corporate culture, staff engagement, office environment, internal branding

Our 5-Year Rollcall of ARA Winners

14 Jul 2020 by Mike Tisdall

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...

our 5-year rollcall of ara winners mike tisdall

every year when the ara awards (australasian reporting awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day.

but this year, having won the communication award for both private and public sectors, the sustainability report of the year, and being finalists for the report of the year and the best integrated report, we decided we should actually take a closer look at our track record over the last 5 years. and even we were impressed with ourselves!

but of course, we can’t take all the credit. it takes a village. and our clients have to have the right intent, headspace, passion, and develop the right content for us to work with. so we take joint pleasure in compiling the following list of ara achievements – and being the common denominator.

2020

 

winner
special award – communication – private sector     

 
sanford

winner
special award – communication – public sector                   

 
watercare

winner
sustainability report of the year


sanford

finalist
integrated report                                                                   


sanford

finalist
2020 ara report of the year


sanford

 

 

2019

 

winner
2019 ara report of the year             


sanford

winner
sustainability reporting award – other 


watercare

finalist
2019 ara report of the year

                        

nz super fund

finalist
sustainability reporting award – private sector                   


sanford

finalist
sustainability reporting award – other         


nz super fund

finalist
communication – private sector                                            


ravensdown

finalist
communication – public sector


watercare

finalist
integrated reporting                                                              


sanford

 

 

2018

 

winner
communication – private sector


sanford

winner
sustainability reporting award – other                                 


watercare

winner
best cover design


nz super fund

winner
online reporting – private sector                                          


ravensdown

finalist
2018 ara report of the year


nz super fund

finalist
sustainability reporting award – other


nz super fund

finalist
communication – private sector        


sanford

finalist
integrated reporting                                                              


sanford

finalist
best cover design


sanford

 

 

2017

 

winner
integrated reporting                                                              


sanford

finalist
2017 ara report of the year

                        
sanford

finalist
sustainability reporting award – private sector                   


sanford

finalist
online reporting – public sector        


nz super fund

 

            

2016

 

winner
integrated reporting award                                                   


sanford

winner
online reporting award – public sector        


nz super fund

winner
sustainability reporting award – private sector                   


sanford

 

if nothing else, the list is testament to the faith these clients have put in us over so many years. we are so grateful for your continuing loyalty. 

 

 

ara awards, annual report awards, insight creative
Our Clients. We're in good company.
see our clients' work
Need to communicate more effectively with your customers, staff, investors or stakeholders?