Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

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WIREMU WINS WITHOUT WIFI

A fun illustrated kids book showcasing the
best in creative storytelling across print,
interactive and augmented reality.

Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
NZ Post ecommerce Report 2019
NZ Post ecommerce Report 2019
Rebranding The Sir Peter Blake Trust
Rebranding The Sir Peter Blake Trust
Breadraft's Rebel Bakehouse new brand creation
Breadraft's Rebel Bakehouse new brand creation
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Mercury’s augmented reality Waikato River experience
Mercury’s augmented reality Waikato River experience
St John retail store network
St John retail store network
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

What will improve integrated reporting?

27 Feb 2020 by Mike Tisdall

For those companies seeing the benefit of structuring their annual report along ‘integrated reporting’ lines, the latest move by the International Integrated Reporting Council (IIRC) is interesting. The...

what will improve integrated reporting? mike tisdall

for those companies seeing the benefit of structuring their annual report along ‘integrated reporting’ lines, the latest move by the international integrated reporting council (iirc) is interesting.

the <ir> framework was published eight years ago. and it has stood the test of time so well that it hasn’t been updated in that time, despite constant reviews. but that’s about to change.

there’s no doubt that reporting systems have evolved since then, along with perceptions of what businesses should be doing and saying. there is some strong consensus now around the importance of capitals beyond the purely financial. as a result, most companies can see the wisdom of the thinking behind integrated reporting. within this context, <ir> has solidified its role in changing the way companies think, plan and communicate their value creation.

the revisons being mooted in no way conflict with the intent and philsophy inherent from the beginning. and by ‘mooted’ i really mean three key themes around which market feedback is being sought. as lisa french, the iirc’s chief technical officer, has said:

“the iirc has learned a great deal from the application of the <ir> framework by around 2,000 businesses in over 70 countries. while the feedback is that the <ir> framework is a robust tool that has stood the test of time, our <ir> business network participants and others in the corporate reporting system have been clear about where they believe minor modifications and clarifications will enhance the effectiveness of the <ir> framework.”

if you’ve ever grappled with a value-creation business model, or struggled with the difference between outputs and outcomes, for example, then your views will be valuable. 

have a read of the questions and submit your answers here

iirc, integrated report, , framework

Celebrating creative thinking - week 10

01 Oct 2019 by Alice McKeown

How do you create work that resonates with someone? What is it about the work that affects or appeals to someone in a personal or emotional way? We asked the wider Insight team these burning questions and asked them to...

celebrating creative thinking - week 10 alice mckeown

how do you create work that resonates with someone? what is it about the work that affects or appeals to someone in a personal or emotional way? we asked the wider insight team these burning questions and asked them to talk about what insight work has achieved this.

insight ar wall

it’s hard to imagine modern strategic creative without the technology involved. incorporating an emerging technology into creative experience assists users in getting a personalised experience and engaging with the brand through a new creative way. insight ar wall is a bright example of how augmented reality helps storytelling, gives a different perspective on usual things and brings customers closer to the brand.

— anna spreys

 

magenta

i think the addition of the cat in this app is not only fun and playful but judging on the popularity of all things cat on the ‘net’ – strategically it is a nice move too. the colour (our colour), linking directly to insight is also strategically smooth. the name alone, (magenta) is strong and punchy. fresh and solid. pretty and powerful. a brand new insight design and ‘thing’ that we can be very proud of. i love it.

— megan fowlds

 

blake

i have a few favourites from the last year, but the blake rebrand really appealed to me. i’m old enough to know much of sir peter’s legacy and his environmental ambitions and was really impressed with the team's rebrand solution here – especially when requested to keep the albatross. it’s sharp, strong, young and impactful (as the brief was to focus on younger people), with clever design in regard to placement of the text and the bird. it’s also very versatile, working well with sub-brands and colourful uplifting imagery.

— jo otto

the blake rebrand is not only exceptionally lovely, and very clever by incorporating the albatross in the word, but manages to incorporate the various other sub-brands in a way that makes them look unique but also part of a group.

— kirsty drummond

design, creative celebration, insight creative, strategic creative

Celebrating creative thinking - week 9

13 Sep 2019 by Alice McKeown

Strategic creative is the sum of two parts, strategy and design coming together. This week we asked our strategy and client service teams to discuss their pick of Insight work that does this successfully.   ...

celebrating creative thinking - week 9 alice mckeown

strategic creative is the sum of two parts, strategy and design coming together. this week we asked our strategy and client service teams to discuss their pick of insight work that does this successfully.

 

 

argosy annual report 2019

earlier this year argosy did some work around formalising and refreshing their business strategy to ‘create. manage. own.’. the strategy was launched publicly with the annual report so this needed to communicate the reset in their approach clearly to shareholders. on the cover, we used a triangle constructed from three coloured dots to create a sense of intrigue. the opening spread of the report then reveals the association of the dots (and colours) to create, manage and own. on the following pages this is explained in even greater detail, with proof points to show how they are delivering on their strategy across the business.

— claire evans

 

 

blake identity

it solved a generational change issue but with a super-smart nod to its legacy. it has the versatility to accommodate multiple “products” with strong evocative design. finally, the creative retained what the organisation and it’s founder have always been about – clear, environmental focus. plus the use of the albatross into the word is just genius.

— jason linnell

 

this is an exceptional example of clever strategic creative work. we successfully managed to navigate tricky waters (excuse the pun) to restructure their product offering and deliver a world-class wordmark/visual identity that has propelled their organisation forward, while still maintaining important ties to the legacy of their past.

— gabe graham

 

 

nz post — the full download

my pick for a good strategic-creative example is nz post the full download. as it says in the case study, “our first strategic recommendation was to move to a digital-first approach, with print as the supporting medium”. sounds obvious, right! it took insight, lucid thinking and thinking big to make it happen. we could’ve done just another printed report, but where is the strategic-creative in that? how’s the client helped by that?

— paul saris

 

 

 

 

meredith connell

the meredith connell rebrand. i felt it was the perfect example of strategy and design coming together to make a major change for a client. it hit the brief and is still going strong 4 years later. we’ve recently done the wellington office fit-out and are currently working on updating some of the auckland office graphics. it is a fun brand, full of attitude. projects like this don’t come across too often and it is always one which brings me joy.

— monique wallace

design, creative celebration, insight creative, strategic creative
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