Immersive Experiences.

Designing spaces and experiences.

Our philosophy. How we shape perceptions through physical experiences.
Communications are all around us, shaping our perceptions and behaviours every day. We believe in creating memorable experiences that generate discussion, drive learning, engagement and action. Whether it’s static environment communications like signage and wayfinding or more elaborate interactive platforms, the principles of clarity and simplicity always apply. We work closely with clients to use their environments to reinforce brand and culture, to channel behaviours and actions and to create engaging audience experiences.
Environmental Experience
Immersive workplace graphics
Environmental Experience
Signage – branding and wayfinding
VR and AR experiences
Games and educational interactives
Interactive exhibitions and displays
Marketing suites
Case studies. Stories behind the pictures.
Our augmented reality wall
Our augmented reality wall
Meredith Connell Graham Street Branded Environment
Meredith Connell Graham Street Branded Environment
The maunga of Tāmaki
The maunga of Tāmaki
An augmented reality kids' book
An augmented reality kids' book
Starship Wonderful Forest
Starship Wonderful Forest
The University of Auckland Signage System
The University of Auckland Signage System
Mercury Rebrand Rollout
Mercury Rebrand Rollout
The maunga of Tāmaki
The maunga of Tāmaki
Strategic Creative in action.
Here’s how we apply strategic creative to deliver physical brand experience results for our clients. All our major brand projects go through a disciplined process to ensure aligned thinking and design.

1. Discovery

Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, and by undertaking research.

Deliverables may include:

  • Insights discovery workshops
  • Audience/user research
  • International exemplars
  • Competitive analysis

2. Strategy

Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them.

Deliverable may include:

  • Brand positioning
  • Visual positioning
  • Tone of voice
  • Messaging matrix and hierarchy
  • Digital opportunities
  • Materials assessment

3. Expression

Taking the strategic insights, we design the visual elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.

Deliverables may include:

  • Ideation territories
  • Design concepts
  • Audience journey maps
  • Environmental design
  • VR and AR experiences
  • Interactive ideas

4. Execution

Applying the thinking and design idea allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.

Deliverables may include:

  • Branding signage
  • Wayfinding signage
  • Displays & exhibitions
  • Culture motivation environments
  • Interactive modules
  • Workplace graphics
  • Fit-out and installation

5. Post-live

Our work doesn’t end when a campaign, brand or website goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This allows the results to be maximised and a head start for the next project to be achieved.

Deliverables may include:

  • Effectiveness monitoring
  • Improvements & enhancements
  • Maintenance
Blog Posts. Thought-leading immersive experiences insights.

28 Jul 2020 by Steven Giannoulis

10 things to consider when creating engaging office environm...

Moving into a new space or renovating an existing one is a fantastic opportunity to consider how to use the environment to engage key audiences like customers and important stakeholders. Their experience at your office...

29 Sep 2015 by Mike Tisdall

Kermadecs programme results in success

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

16 Apr 2015 by Mike Tisdall

Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

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see our clients' work
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