Experience it on a screen near you.

Our philosophy. How we put communication first, technology second.
We always approach digital from a communication, not technical, perspective. Our goal is to engage audiences online with brand-aligned experiences that are intuitive and rewarding. We design every interaction with this in mind. Achieving this is about understanding user needs and how users behave, good architecture, clear user journeys and, of course, the right content. Then, and only then, can we determine and find the right technology build partner to deliver exactly what audiences, and our clients, really want.
Digital Expertise
Website strategy, design and development
IA/UX and user journeys
Tablet and smartphone apps
Content strategies and development
AR/VR experiences
Interactive displays
User testing
Video and other rich media
Social media strategies and application
Web analytics/optimisation
Case studies. Stories behind the pictures.
Sexual Harm website for Ministry of Social Development
Sexual Harm website for Ministry of Social Development
Meredith Connell website
Meredith Connell website
FMA investor education
FMA investor education
NZ Super Fund Website evolution
NZ Super Fund Website evolution
NZ Drug Foundation website
NZ Drug Foundation website
An augmented reality kids' book
An augmented reality kids' book
28th Maori Battalion Website
28th Maori Battalion Website
The maunga of Tāmaki
The maunga of Tāmaki
Strategic Creative in action.
Here’s how we apply strategic creative to deliver digital results for our clients. All our major digital projects go through a disciplined process to ensure aligned thinking and design, and effective and best practice outcomes.

1. Discovery

Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, by examining global best practice and by undertaking research. We also ensure we understand your digital landscape, technical platforms and constraints.

Deliverables may include:

  • Insights discovery workshops
  • Audience personas 
  • User needs mapping and analysis
  • Content audit
  • Online and offline integration audit
  • Social media analysis
  • Traffic analysis, heatmap analysis
  • Platform assessment
  • Audience segmentation

2. Strategy

Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and digital mediums to reach them.

Deliverables may include:

  • Audience segmentation
  • Information architecture
  • User journeys
  • Content strategy
  • Platform and device strategies
  • Integration strategies

3. Expression

Taking the strategic insights, we develop the digital elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.

Deliverables may include:

  • Ideation territories
  • Design concepts
  • Content delivery recommendations
  • Website design – UX/UI
  • VR and AR experiences
  • Social recommendations

4. Execution

Applying the thinking and creative ideas allows us to design each element of the digital project to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes a user journey great, giving it impact and creating an enjoyable user experience.

Deliverables may include:

  • Websites
  • Interactive products
  • Apps
  • Testing
  • Rich media content
  • VR and AR experiences
  • Intranets

5. Post-live

Our work doesn’t end when a website goes live. At the post-live stage, the opportunity for learning and iterative improvement begins. The measurement and analytics available provide rich feedback for agile responses and continuous improvement.

Deliverables may include:

  • Analytics and event tracking
  • SEO reporting
  • Site hosting and maintenance
  • Ongoing site improvement
Blog Posts. Thought-leading digital insights.

27 Aug 2020 by Jeremy Sweetman

The 101 of Augmented Reality

By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are there different kinds and do I need a device, goggles, 3D glasses or...

28 May 2019 by Steven Giannoulis

Making AR real for clients

Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...

28 Aug 2018 by Jeremy Sweetman

Does glitter work on everything?

Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...

Our Clients. We're in good company.
see our clients' work
Need to communicate more effectively with your customers, staff, investors or stakeholders?