New Zealand in a bottle.

Client: Stone Paddock Wines.

A new Hawkes Bay vineyard with big aspirations approached us to establish their core brand, Paritua – thinking, positioning, identity and packaging – to proudly reflect its New Zealand heritage in US and Asian markets. We also developed an ‘everyday’ brand, Stone Paddock.

Our work included establishing the brand identity and meaning, brand strategy, visual identity, tone of voice – and execution including stationery, website, packaging strategy and direction, wine labels, tasting notes and point of sale material.

Blog Posts. Thought-leading insights.

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...

09 Oct 2018 by Mike Tisdall

What exactly is 'brand'?

It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...