New Zealand in a bottle.

Client: Stone Paddock Wines.

A new Hawkes Bay vineyard with big aspirations approached us to establish their core brand, Paritua – thinking, positioning, identity and packaging – to proudly reflect its New Zealand heritage in US and Asian markets. We also developed an ‘everyday’ brand, Stone Paddock.

Our work included establishing the brand identity and meaning, brand strategy, visual identity, tone of voice – and execution including stationery, website, packaging strategy and direction, wine labels, tasting notes and point of sale material.

Blog Posts. Thought-leading insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...