The unrelenting pace of digital change.
Spark need to constantly reinvent, just to keep pace with their market’s expectations.
But they’re determined to do a lot more than just keep pace. They want to help all New Zealanders win big in a digital world.
To ensure they can continue to perform for all their stakeholders, Spark are constantly changing too. They need to be nimble enough to change tack quickly and seamlessly, in fact changing faster than the world around them.
To do so, they have boldly expanded their use of the Agile organisation model across the entire business. And that shift and the reasons behind it formed the key messaging and storytelling narrative for the report.
The design essentially continued the tone and flavour of recent reports: to provide consistency in a time of change and to remain closely brand-aligned.
Integrated Reporting Principles - Alignment in storytelling
There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...
Our 5-Year Rollcall of ARA Winners
Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...
Integrated Reporting Insights – The connectivity principle
This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...