The unrelenting pace of digital change.

Client: Spark.

Spark need to constantly reinvent, just to keep pace with their market’s expectations.

But they’re determined to do a lot more than just keep pace. They want to help all New Zealanders win big in a digital world.

To ensure they can continue to perform for all their stakeholders, Spark are constantly changing too. They need to be nimble enough to change tack quickly and seamlessly, in fact changing faster than the world around them.

To do so, they have boldly expanded their use of the Agile organisation model across the entire business. And that shift and the reasons behind it formed the key messaging and storytelling narrative for the report.

The design essentially continued the tone and flavour of recent reports: to provide consistency in a time of change and to remain closely brand-aligned.

Blog Posts. Thought-leading insights.

22 Jan 2021 by Mike Tisdall

New Integrated Reporting Framework introduces meaningful new...

Yesterday, the International Integrated Reporting Council (IIRC) published the first revisions to the <IR> Framework since it was first published in 2013. This has been the culmination of two years work and...

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...