Express Trust.

Client: Sky City.

When your core brand is built on having fun, being carefree, riding your luck and taking a bit of risk, telling a strong investor story can be a challenge.

The team at SkyCity asked us to use their annual report to tell a corporate story about the quality of their strategic thinking and how their work has added value to investors, employees, the wider community and the country as a whole. To do so we developed a sophisticated corporate expression of their brand with a consistent and authoritative visual style, and used this to deliver a well-considered up-market magazine-style annual review.

Blog Posts. Thought-leading insights.

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...

23 Jun 2020 by Mike Tisdall

Integrated Reporting Insights – The connectivity principle

This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...