Express Trust.

Client: Sky City.

When your core brand is built on having fun, being carefree, riding your luck and taking a bit of risk, telling a strong investor story can be a challenge.

The team at SkyCity asked us to use their annual report to tell a corporate story about the quality of their strategic thinking and how their work has added value to investors, employees, the wider community and the country as a whole. To do so we developed a sophisticated corporate expression of their brand with a consistent and authoritative visual style, and used this to deliver a well-considered up-market magazine-style annual review.

Blog Posts. Thought-leading insights.

22 Jan 2021 by Mike Tisdall

New Integrated Reporting Framework introduces meaningful new...

Yesterday, the International Integrated Reporting Council (IIRC) published the first revisions to the <IR> Framework since it was first published in 2013. This has been the culmination of two years work and...

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...