Express Trust.

Client: Sky City.

When your core brand is built on having fun, being carefree, riding your luck and taking a bit of risk, telling a strong investor story can be a challenge.

The team at SkyCity asked us to use their annual report to tell a corporate story about the quality of their strategic thinking and how their work has added value to investors, employees, the wider community and the country as a whole. To do so we developed a sophisticated corporate expression of their brand with a consistent and authoritative visual style, and used this to deliver a well-considered up-market magazine-style annual review.

Blog Posts. Thought-leading insights.

27 Feb 2020 by Mike Tisdall

What will improve integrated reporting?

For those companies seeing the benefit of structuring their annual report along ‘integrated reporting’ lines, the latest move by the International Integrated Reporting Council (IIRC) is interesting. The...

28 May 2019 by Mike Tisdall

Interim Reports – the unintended consequences

So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...

02 Apr 2019 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...