tell stories too.
Brambles wanted to shift from producing an annual report for statutory purposes to telling an investor brand story about their business, their values and strategy.
We developed an IR communication programme that highlighted the energy of their own business and the important role they play in the global business community. Their story was told consistently across financial and sustainability reporting – printed and online – and through an engaging regular investor newsletter.
The feedback from Brambles was that our work ‘captured the true essence of the business and brought the smarts of the business centre stage.’ This is where the real value of great investor communications can be realised.
Integrated Reporting Principles - Alignment in storytelling
There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...
Our 5-Year Rollcall of ARA Winners
Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...
Integrated Reporting Insights – The connectivity principle
This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...