A physical brand experience.
Part of creating the 1Above brand from a clean slate was designing the retail presence. Because of its flight drink purpose, it could only be available airside and the task was to capture travellers en route to their departure gates on their journey from customs and immigration checks.
The airport kiosk needed to make a strong, brand aligned physical statement and reflected the high energy, beautifully considered and crafted aesthetic that the brand stands for. We worked closely with Jamie McLellan to create this masterpiece of retail theatre.
Giving the brand a physical presence beyond the pack also involved us in designing staff uniforms, vehicle livery and a ‘mobile’ trolley that could take the product to each departure lounge for last chance sales.
Kermadecs programme results in success
Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...
Workplace graphics to 'live' in the brand
To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...
The 5 day Visionarium
The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...
Kermadecs programme results in success
Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...
Workplace graphics to 'live' in the brand
To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...
The 5 day Visionarium
The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...
