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Over 100 years old, Scales Corporate flew somewhat below the radar before its debut on the New Zealand Stock Exchange in 2014. Scales is the country’s largest grower and exporter of apples, while also reaching across many other components of our primary industries including dairy and meat.
With New Zealand listed companies being firmly under weight in our core export primary industry sector, the opportunity for investors to get access to this important part of our economy was enhanced by the Scales sharemarket float.
Our messaging and visual approach to the Investment Statement played strongly to these characteristics while ensuring that we gave shape and clarity to the Scales business so that potential investors could assess and understand the business easily and clearly.
See also: Scales 2014 Annual Report