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The Real Client Treatment

06 Nov 2017 by Steven Giannoulis
Woman holding Closed sign

Talking to a (hopefully soon to be) client last week about growing staff advocacy for their client service experience, got me thinking about how well we apply our own service ethos to ourselves. This prospective...

What's going on under there?

24 Oct 2017 by Brian Slade
Rug graphic

    Say the word 'strategy' to a lot of designers and a shudder runs up their spine leading to a slightly glazed look. It won’t be because they don’t like to think about what they’re doing or...

Where are all your photos and logos when you want them?

17 Oct 2017 by Rainer Leisky
Woman looking frustrated

We’ve all been there. You’re racing through ten major projects and you need to get through them as efficiently as humanly possible. And for this one, you need some images from your company’s photo library and...

Websites: the end is just the beginning

16 Oct 2017 by Jeremy Sweetman
Website wire framing

When I visit a website, I typically (and quickly) scan the homepage. I might scroll just beyond the fold to see what content morsels lie just out of sight – and if I don’t find anything to sink my teeth into –...

Space to think and do.

16 Oct 2017 by Brian Slade
Space to think and do.

To unlock creative ideas most of us need to make space and time to ‘unplug’. To some extent ideas can come from anywhere but in reality a significant factor in unlocking ideas is allowing our subconscious to...

Bitchin' about Pitching

03 Oct 2017 by Steven Giannoulis
The Pitch

New business pitches are a fact of life and I’d be concerned if we weren’t involved in them on a regular basis. All I ask is that clients play fair. Here’s some things that annoy me most about pitching. ...

Storytelling for the Charities sector

03 Oct 2017 by Mike Tisdall
Rational and emotional drivers

The charity sector in New Zealand is facing new reporting standards with the gradual adoption of Statement of Service Performance (SSP) in addition to the traditional financial reporting. RSM New Zealand, an...

The Masters of success

19 Sep 2017 by Steven Giannoulis
Business goal tensions

I’ve been CEO of Insight Creative for nearly three years now. It’s more than a job I love. It’s an all-consuming passion that drives me to want to do more and to do it better. I give it everything and it gives...

5 Secret Sauce ingredients for an authentic annual report

01 Sep 2017 by Mike Tisdall
Secret sauce

Telling your story powerfully is central to brand strategy, and when Mercury rebranded last year, their annual report was one of the first vehicles off the rank. Now winning the accolade of ‘Best International Annual...

Awards. Who cares?

29 Aug 2017 by Steven Giannoulis
Best Awards and ARC Awards logos

  Having recently announced a whole string of national and international awards for our work, it’s strange to be sitting here wondering, who really cares? Obviously, we do. The question is, who else cares...

The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

21 Aug 2017 by Brian Slade
The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

Creating a campaign months ahead of it appearing in public is always an interesting exercise. Not only is there the delayed creative gratification but also trying to gauge how effective the idea will be in reality....

How much is design worth to the NZ economy?

02 Aug 2017 by Mike Tisdall
The Value of Design to NZ research report cover

A new study by PWC released last week calculates design's economic contribution to New Zealand is $10.1 billion - yes, that's BILLION. Approximately 4.2 % of the country's total GDP. The research reveals that if...

Big Ideas start small

24 Jul 2017 by Mike Tisdall
Big Ideas start small

In the June issue, CEO, Steven Giannoulis, tells NZMarketing magazine that 'good design should always deliver business results for the client'. In NZMarketing's research for the prior issue of the magazine, marketers...

The Value of Reporting Bad News

06 Jul 2017 by Mike Tisdall
The Value of Reporting Bad News

Guest Columnist: Craig Fisher of RSM Hayes Audit   "Funders want to see failure" This may initially seem like a strange statement from people who on behalf of their organisations have invested considerable...

More international awards

22 Jun 2017 by Mike Tisdall
Sanford 2016 Integrated report cover

At the Australasian Reporting Awards held in Melbourne on 21 June, two of Insight's clients were recognised for their successes. Sanford The  2016 Sanford Annual Report  won the Integrated Reporting...

Digital Strategy – old magic, new tricks

19 Jun 2017 by Steven Giannoulis
Magician shuffling cards

I'm currently documenting my 'methodology' for creating sound digital strategy, and what strikes me is that there’s no ‘special digital strategy sauce’ that makes me more special, more current and more in the...

Airways appoints Insight Creative as their design agency

12 Jun 2017 by Mike Tisdall
Air traffic control illustration

We're excited to have been appointed as Airways Corporation's design & digital agency after a rigorous competitive pitch. Airways controls all domestic and international air traffic across 30 million square...

The Reign of Content

12 Jun 2017 by Jeremy Sweetman
The Reign of Content

The continued reign of content online is undisputed. It remains central to any online patronage. It motivates engagement, drives purchases and creates connections between individuals and brands. Think about it. When...

Designing client agencies

23 May 2017 by Steven Giannoulis
Designing client agencies

As a senior corporate marketer I worked with numerous design and advertising agencies before moving to the agency dark-side. I remember sitting through a number of creative pitches wondering “how will this...

The engagement game

19 Apr 2017 by Steven Giannoulis
The engagement game

We regularly work with clients on internal communications projects, helping them engage their staff, drive behaviour and performance, embed change and continuous improvement programmes and align their internal...

Can you resist?

03 Apr 2017 by Steven Giannoulis
Rabbit being coaxed with carrot

Over the weekend, I read a great book called  Hidden Persuasion  (Andrews, van Leeuwen & van Baaren). It’s a book about the persuasive techniques used by clever marketers to get us to buy or do...

The Clash of Data and Design.

30 May 2017 by Jeremy Sweetman
The Clash of Data and Design.

Now, you may already know this, but the digital landscape harbours a polarised community of data-driven practitioners and their design counterparts. This tension is (typically) born from perceptions that data driven...

Thank you for being late (Thomas L. Friedman)

04 Apr 2017 by Paul Saris
Hourglass

I don’t like arriving late but what if, as Mr Friedman suggests in his book, it can create value.  Being late, early in the process, can create time to reflect and, above all, clarity. Clarity we so often...

When you can’t change the direction of the wind — adjust your sails (H Jackson Brown Jr)

28 Mar 2017 by Paul Saris
Adjusting sails

  A little over 20 years ago I became a father of two pretty fabulous daughters. Every year, most days I got to figure out how to be a father. Books don’t tell you everything there is to know. My own parents...

Victory comes from finding opportunities in problems. (Sun Tzu)

22 Mar 2017 by Paul Saris
High five

Some years ago, as I gradually moved into a client service role, my biggest anxiety became the fear of failing our clients and letting down the people I represent. Worried to be found out, to be not quite good...

Giving a little back

08 May 2017 by Brian Slade
Brian Slade assessing student work at CoCA

Time’s precious right? So getting the ‘opportunity’ to be part of Massey’s CoCA (College of Creative Arts) image and identity class yesterday was both a thrill and a challenge, in amongst meetings,...

That Like feeling

23 Mar 2017 by Steven Giannoulis
cartoon of clockwork men

  Lately I’ve been recruiting for a New Business person and I had an experience with one candidate that made me think about the importance of brand feelings. Yes, feelings. Brace yourself, I am going to talk...

Leading a positive work culture

16 Mar 2017 by Brian Slade
Leading a positive work culture

  Ask most New Zealanders “what sort of culture does our capital city have?” or "describe our teenage drinking culture” and you’ll probably get pretty clear answers. Cafe and binge. However, ask...

Tamaki Regeneration drop in a big box

16 Mar 2017 by Mike Tisdall
Tamaki Regeneration drop in a big box

Our client, Tāmaki  Regeneration Company, really want people to know what's happening in the Tāmaki , Glen Innes and Panmure area. So they've dropped a big box into the neighbourhood that opens next Monday. ...

You have to think anyway, so why not think big? (Trump)

14 Mar 2017 by Paul Saris
Large brain being moved by tiny people

When I was a kid my dad told me that I don’t think. It made me very sad that he thought of me that way. Only much later in life did I work out that we were simply seeing and processing things differently and not...

It's international women's day . . .

08 Mar 2017 by Mike Tisdall
Insight's female contingent

. . . and we enjoy the talent of a wonderfully diverse - and international - group of women.   ...

Something special for NZSO’s 70th

07 Mar 2017 by Mike Tisdall
NZSO 70th birthday card

The first ever concert of the New Zealand Symphony Orchestra (NZSO) was held on this day in 1947. 70 years on and they are still going strong, attracting the cream of talent from New Zealand and around the world....

I want to understand you, I study your obscure language (Alexander Pushkin)

21 Feb 2017 by Paul Saris
Languages and understanding

I think it’s about time that I say thanks to all of you who patiently endure my use of the English language.  Using good English but not quite right has had some entertaining effects on people. ‘How goes...

Identity in White

20 Feb 2017 by Steven Giannoulis
Identity in white

Immigration and the so-called identity dilution that diversity apparently brings is a hot topic on local and global political agendas. As a brand strategist and a descendent of immigrants I naturally have a strong...

Massive success on the world stage

18 Jan 2017 by Mike Tisdall
Graphic Annual Reports 2014-2016

When Graphis recognises your work as world class and publishes it in their respected biennial book, you know you're doing quality work. And we've been there a few times before over our 40 years. But to see six of...

Inside Out Branding

03 Nov 2016 by Mike Tisdall
Steven Giannoulis article on Inside Out Branding, Idealog November 2016

The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand rhetoric true has wide-reaching implications, requiring a review of...

Silver for Ngāti Whātua Ōrākei

18 Oct 2016 by Mike Tisdall
Ngati Whatua Orakei 2015 Annual   Report Suite covers

Ngāti Whātua Ōrākei's 2015 Annual Report suite has been awarded Silver in the 2016 Best Awards among an elite field in the Ngā Aho category. Ngā Aho is the Network fo Maori Design professionals who partner with...

And we win again, and again, and again and again

11 Aug 2016 by Mike Tisdall
2016 ARC Award Winners collage

NZ may not be doing too well in the Rio Olympics, but Insight is winning golds, slivers and bronzes where it really matters: the New York based international Annual Report Competition (ARC Awards). Gold: ...

Awards, awards and more awards

22 Jun 2016 by Mike Tisdall
Sanford and NZ Super Fund 2015 Annual Reports

Last week's Australasian Reporting Awards (ARA) resulted in massive success for every one of our clients who entered (all two of them!) But 100% success is still 100% success. And as Insight is the common denominator,...

Early morning rise, a reality for me

10 Jun 2016 by Chloe Litchfield
CM Reality illustration

I’m really not a morning person, my circadian clock cringes whenever it’s forced to rise before 7am. However, the promise of a freshly brewed, extra strong, double shot of morning inspo was enough to lure me out of...

Communication design trends 2016

01 Jun 2016 by Brian Slade
2016 Design Trends teaser image

Creative Director, Brian Slade, looks forward to see what we’re likely to see emerging in our industry in the next 12 months. “A trend never simply emerges for a single year and then disappears in a puff of...

Trends in Annual Reporting

06 May 2016 by Mike Tisdall
Annual Reporting Trends article image

We often get asked by our clients about what the trends are in annual reporting. Sometimes I wonder why, because most actually stay on their conservative paths. But some brave few follow through and strive to find...

Yes. But why?

03 May 2016 by Brian Slade
Yes, but why?

Clients ostensibly hire creative agencies to produce creative solutions. You think? We prefer to believe that they hire us for effective creative solutions. And effectiveness is what gets us going. It powers up...

Insight into Integrated Reporting

28 Apr 2016 by Mike Tisdall
The Integrated Reporting framework

Insight into Integrated Reporting If you’re in the field of investor relations, the jungle drums have probably already informed you of the impending avalanche of ‘Integrated Reporting’ (referred to...

Spirit of ANZAC

20 Apr 2016 by Mike Tisdall
NZSO Anzac Concert poppy graphic

  This Thursday 21st April and Friday 22nd April, our client the New Zealand Symphony Orchestra continues to commemorate the centenary of the First World War in a special concert of remembrance and...

05. Imagery

04 Apr 2016 by Brian Slade
Imagery blog post title slide

Creative Director, Brian Slade, concludes his review of Insight's body of work over the 2015 annual reporting season. In the last in this series, we take a look at how a picture can say quite a bit. As designers, we...

04. Graphics

15 Mar 2016 by Brian Slade
Annual Report graphics title

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. As designers, it’s what we do. The definition of graphics, from the Greek graphikos, is ‘something...

03. Colour

26 Feb 2016 by Brian Slade

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. A highly emotive aspect to all graphic communications and subject to trends and association, colour...

02. Typography

22 Feb 2016 by Brian Slade
Insight 2015 Annual Report typography

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. Typography remains a powerful weapon for any designer to wield in their creative work. In the last few...

Yet more evidence of our effective work

03 Feb 2016 by Mike Tisdall
Double page spread from 2015 NZ Super Fund award winning annual report

Our 2015 NZ Super Fund Annual Report has been named winner of the Annual Report category in the Asia-Pacific Excellence Awards 2015.   The Awards honour outstanding achievements in the fields of PR and...

01. Messaging

19 Jan 2016 by Brian Slade
Insight 2015 annual report season messaging

Creative Director, Brian Slade , reviews aspects of Insight's body of work over the 2015 annual reporting season. Meet Lulu and Rufus/  Over the past six months, in one of our busiest periods, we’ve managed...

User journeys - more than a web thing

27 Oct 2015 by Steven Giannoulis
User journeys - more than a web thing

A great article by Steven Giannoulis in the November/December issue of Idealog. This one explores UX (User Experience), and tracks the notion beyond the website to its application to any customer experience in any,...

A buyers guide to our national flag

22 Oct 2015 by Dan Collins
Screen still of DINZ video on 5 principles of flag design

Recently it feels as if the flag debate has taken a chill pill and decided to calm down for a wee while. In this calm there has been an interesting article written called ‘ A buyers guide to flag design’  ...

McKinsey's four elements of design-driven culture

21 Oct 2015 by Mike Tisdall
McKinsey Insights graphic on buidling a design-driven culture

Building a design-driven culture It’s not enough to just sell a product or service—companies must truly engage with their customers. A recent research paper from McKinsey suggests how experience design can be...

Why design is more than meets the eye

21 Oct 2015 by Mike Tisdall
Customer centric graphic

From NBR, Friday 16 October Design was never about making products more attractive. It’s now treated as a way of thinking: a creative process that spans entire organisations, driven by the desire to better...

"The definition of what excellent graphic design can do'

13 Oct 2015 by Mike Tisdall
Michael Bierut exhibition

Enlightening article in today's Quartz Daily on logo designer, Michael Bierut, under the headline: 'Michael Bierut is the definition of what excellent graphic design can do' You can read it here . ...

The power of the strong visual continuum

13 Oct 2015 by Brian Slade
MRP website page

Line of sight When you're talking to customers, community groups, suppliers and shareholders the length and breadth of the country, and an internal audience the size of a small town, the best...

Type design to make a point

12 Oct 2015 by Brian Slade
Stand font

What the type? The familiar quote that the pen is mightier than the sword has endured for generations and defended, with rightful eloquence, the intellectual ‘content is king’ premise. However when it comes to the...

Our views sought on the new bank notes

12 Oct 2015 by Mike Tisdall
sliver of new bank notes

Insight's Creative Director, Brian Slade, was recently asked by StopPress for his erudite views on the design of New Zealand's new bank notes. See what he had to say here .  ...

Getting Customers - by design

12 Oct 2015 by Steven Giannoulis
Desire graphic

The September/October issue of Idealog magazine features an article by our CEO, Steven Giannoulis. It canvasses the user journey from Awareness and onto the pathway towards a sale - and the important role that design...

IBBY Congress wins Best Award

12 Oct 2015 by Mike Tisdall
IBBY Congress promotional bookmarks

Congratulations to our brave client, IBBY Congress 2016, for their Bronze Award in the 2016 Best Awards Small Brand Identity category. They allowed us the creative freedom to develop a cut through brand, website and...

Kermadecs programme results in success

29 Sep 2015 by Mike Tisdall
Kermadecs Symposium windows

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

Christchurch: you can see the momentum now . . .

14 Sep 2015 by Mike Tisdall
The Christchurch Remembrance project

We’ve worked with the team at CERA & CCDU for over 4 years now. We've seen first hand how hard they work for the people of Christchurch - and just how tough a challenge the rebuild actually is. They truly are...

It's raining Gold!

27 Aug 2015 by Mike Tisdall
ARC Award Gold winners Auckland International Airport and NZ Super Fund

Insight has been awarded two Golds in the New-York based ARC Awards – considered the Oscars of the annual report world. World’s Best Airport Management annual report for 2014: Auckland International Airport (...

Insight scores five of the Best

19 Aug 2015 by Mike Tisdall
NZSO illustrations

The 2015 Best Awards finalists have been announced and we’re thrilled to have scored five finalists in five different categories: Business Communication: 2014 Stand Children’s Services Annual Report Small...

How design impacts sales

19 Aug 2015 by Mike Tisdall
Interest graphic

Steven’s latest article in Idealog (August 2015) goes back to the marketing basics of AIDA: attract Attention, arouse Interest, create Desire and inspire Action. Today you’d probably call it a user journey: the...

Two key websites go live

11 Aug 2015 by Mike Tisdall
PFI and FBU websites

Insight launched two important corporate websites on Friday 7 August. Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and...

Still carbon neutral after all these years

22 Jul 2015 by Mike Tisdall
Carbon nuetral certificate for Insight Create FY2015

Insight Creative has been officially carbon neutral now for seven years. In the last 12 months we reduced our emissions by a further 13.9%, resulting in total emission reductions since 2008 of 37.5%. The purchase of...

Discard the cookie cutter

29 Jun 2015 by Brian Slade
Branding cities - Christchurch

What might at first seem a familiar creative challenge often requires a different solution from the one used before, writes Brian Slade. And that is certainly the case for city identities. You can easily make...

Investment in design

26 Jun 2015 by Steven Giannoulis
Idealog article on design by Insight Creative, June 2015

Or more accurately, 'Design in investment'. Steven Giannoulis' latest article in Idealog magazine that hit subscribers today, canvasses the role that design plays in making complex information clear and understandable...

Fletcher Building comes on board

23 Jun 2015 by Mike Tisdall
Fletcher Building logo

Fletcher Building, New Zealand's largest listed company, joined Insight's enviable portfolio of clients in May 2015. Already, we're well into projects for their corporate website and annual reporting programme. ...

Insight judges the TVNZ Marketing Awards

18 Jun 2015 by Mike Tisdall
TVNZ Marketing Awards 2015 logo

CEO, Steven Giannoulis, has been selected as a judge of the prestigious TVNZ Marketing Awards for 2015. He says: "Entries have to describe the business strategy and objectives, the marketing strategy and all the...

The Evolution of the Ports of Auckland brand

02 Jun 2015 by Mike Tisdall
Ports of Auckland logo

While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt about the short- and long-term economic impact the Port has on our city....

Major law firm gets a rebrand

02 Jun 2015 by Mike Tisdall
Meredith Connell home page banner

May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland's Crown Prosecutor after a lengthy - and much delayed - assessment...

Cross channel communication for Mighty River Power

16 Apr 2015 by Mike Tisdall
Mighty River Power stakeholder newsletter online

Hot off the press . . . this stakeholder newsletter for Mighty River Power was designed for screen and print from the get go. Seamless communication.    ...

Workplace graphics to 'live' in the brand

16 Apr 2015 by Mike Tisdall
Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

Trending away from Trends

11 Mar 2015 by Brian Slade
NZ Super Fund website close up

A well designed future may be informed by trends but shouldn’t be slavish to them says Brian Slade.   At the start of each year, just as are getting back from that glorious summer break, there seems to be an...

IBBY Congress website goes live and gains instant plaudits

06 Mar 2015 by Mike Tisdall
IBBY Congress 2016 home page detail

In less than 24 hours, this is the feedback received on the new IBBY Congress website that went live yesterday morning. The following is mostly from NZ so far, but some of this is from countries like Switzerland,...

Design as a business enabler

20 Feb 2015 by Steven Giannoulis
Idealog article image cropped

The first of our six double page spreads in Idealog Magazine for the year has just hit the bookshelves. The theme of our articles is the role of design as a valuable business enabler and accelerator. Have a read of...

The 5 day Visionarium

20 Feb 2015 by Brian Slade
Visionarium wrapped container

The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...

Branding 360

10 Feb 2015 by Brian Slade
Design detail for NZ Drug Foundation branded office fit out

We’ve been working with the New Zealand Drug Foundation for years. We’ve created core brand identity elements, video, web, symposiums, sub-branded initiatives and a whole lot more, including their quarterly 40 page...

Human interest

03 Feb 2015 by Brian Slade
Air NZ 75th anniversary stamp

You can take all the technology you like but at the end of the day the human interest angle always seems to be a key focus for us… and I think that's a good thing. This was clearly demonstrated earlier this month...

The many faces of Ngāti Whātua

19 Jan 2015 by Mike Tisdall
Ngati Whatua annual report covers 2014

In 2013, Ngāti Whātua Ōrākei restructured their organisation into three entities: Whai Rawa, the commercial arm; Whai Maia, the community arm; and the Trust, the overarching custodian of the people’s interests...

Pause all of life's chaos

19 Dec 2014 by Steven Giannoulis
Life is Hectic, Pause video

It’s the end of a very full on year for us and our clients, so we wanted to create something which championed the idea of temporarily pausing our hectic lives in order to truly appreciate life’s beauty. We...

Designed to work

19 Dec 2014 by Brian Slade
NZSO 2015 Season thumbnail

Design shouldn’t seek to be creative or effective. It should always strive to be both. Earlier this year we secured the New Zealand Symphony Orchestra as a client for the first time. The NZSO is well known for...

Insight announces new CEO

24 Nov 2014 by Jeremy Sweetman
Steven Giannoulis

Steven Giannoulis has been appointed CEO of Insight from 1 December 2014. Steven is currently Strategic Development Director. Steven has been with Insight since 2011 but his association with the company, as a...

24% of New Zealand children are living in poverty

24 Oct 2014 by Brian Slade
24% of New Zealand children are living in poverty

Wave upon wave of evidence tells us… 24% of New Zealand children are living in poverty. The longer they live in poverty the greater risk of physical harm, cognitive development and health issues they face. With this...

How brains process logos

23 Oct 2014 by Jason O'Hara
How brains process logos

No major revelations here but it is kind of interesting - and a good summary of the importance of colour and shape to brand recognition. Re-posted from an infographic by Logomaker. ...

30-30-30, the EBOS journey

14 Oct 2014 by Brian Slade
EBOS, Annual Report 2014

EBOS are on a journey that sees them embarking on a very new chapter this year with a change of leadership. Last year's best awards finalist ‘combined’ report was split into two documents this year. The strong...

Vital/ creating capacity to meet demand

09 Oct 2014 by Brian Slade
Vital/ creating capacity to meet demand

With a clear eye on future trends within the healthcare sector, this year's annual report focuses on Vital's effective strategies to meet the demand with a strong clear message: Cause/Effect. In line with their visual...

Insight maintains its carbon neutrality

08 Oct 2014 by Mike Tisdall
Insight maintains its carbon neutrality

We have just received our annual Greenhouse Gas Assessment for the financial year ended 31 March 2014 from our auditors, Pangolin & Associates, and have purchased the carbon credits required to ensure we remain a...

Making it Large

13 Sep 2014 by Brian Slade
Making it Large

Published late last year, Lettering Large, the new book by The Monacelli Press NY features our work for AlburyCity Nexus. Celebrating all things internationally typographic on a large scale there are 240 pages of...

Charming new website for the IBBY Congress

25 Aug 2014 by Mike Tisdall
Charming new website for the IBBY Congress

With New Zealand hosting the 2016 IBBY Congress (International Board on Books for Young People), the oganisers needed to start generating some interest well in advance. With most prospective delegates coming from...

Insight gains 5 Best Award finalists

21 Aug 2014 by Mike Tisdall
Insight gains 5 Best Award finalists

Of nine entries, five have made the finals of this year's Best Awards. A nice mix of Brand, Investor Communications and marcomms....

Vista floats

20 Aug 2014 by Mike Tisdall
Vista floats

Vista is the last of a hectic run of seven IPOs we've handled in the past 5 months. A massive push on quite an unprecedented amount of this kind of work saw this project finally come home. A full on and...

Two spaces after a period: Why you should never, ever do it.

16 Aug 2014 by Mike Tisdall
Two spaces after a period: Why you should never, ever do it.

This Slate article unpacks why typography states that everyone needs to quit with the two spaces to begin a new sentence. The dreaded double space was an advent for the  typewriter age, two spaces were required...

Scaling new heights

14 Aug 2014 by Brian Slade
Scales IPO

Everyone who picks up our recent IPO document for Scales loves the feel. A high build UV overgloss creates a unique sensory experience that separates this document from other offers. A playful ‘apple sticker’...

Christchurch on the build

03 Jul 2014 by Brian Slade
Christchurch on the build

Over the past couple of years we’ve seen highs and lows in the ‘Garden City’ with various piles of rubble being moved and what appeared quite slow progress to some. Yesterday I felt the city centre had a quiet...

Design as a business enabler

30 Jun 2014 by Brian Slade
Design as a business enabler

Good design thinking brings a great idea to life and increases the chance of a start-up’s success says Brian Slade. I think deep within all of us is a desire to make a difference. It creates a sense of purpose,...

Working on a brighter future

05 Jun 2014 by Brian Slade
Working on a brighter future

Over the past months we’ve been working on extending and refreshing the Future Christchurch identity - an idea used by CERA and the Christchurch City Council to communicate all things...

Life changing design

01 Jun 2014 by Brian Slade
Life changing design

Design has the power to make a tangible difference to those who really need it writes Brian Slade. I enjoy being a designer and sometimes I love it even more. Intuitively I know that the work we do changes how...

Lunar

28 May 2014 by David Bedggood
David Bedggood's Lunar font

In the same way that you can never have too many bicycles, you can never have too many typefaces. So I made another one. currently available here and on myfonts in coming weeks.  ...

Do you need an Investor Brand?

28 May 2014 by Mike Tisdall

If you're a stock exchange listed company, investor perception of you as an investment is crucially important to encourage ownership, and help underpin share price. Well built, an Investor Brand can give your share...

More Savii

29 Apr 2014 by Brian Slade
Savii brochure

Neat little project for an innovative crowd who run an employee benefit programme with a difference. Harnessing collective purchasing power Savii provide big savings on core household items allowing everyone to get...

‘Stop Press’ article on our new Stand branding project

28 Apr 2014 by Brian Slade
‘Stop Press’ article on our new Stand branding project

Stop Press, 5 July 2013 Marketers could be excused for thinking that not-for-profit (NFP) sector brands learn from commercial consumer brands, not the other way around. However, developing a new brand for a...

National Drug Foundation soup and speaker series

22 Apr 2014 by Brian Slade
National Drug Foundation soup and speaker series

Always on the hunt for even the smallest creative opportunity we came up with this idea for our friends at The New Zealand Drug Foundation speaker + soup series. ...

Web apps vs native apps

14 Mar 2014 by Mike Tisdall
app icons on devices

For those interested in the debate around whether native or web apps are the best approach, this article is very interesting. It argues in favour of web apps, but gives good insights on strengths and weaknesses of...

What is the egg all about?

27 Feb 2014 by Jason O'Hara
Jason's egg

OK so the giant box marked “Fragile Egg” that was sitting at reception was raising lots of questions in the Welly office so here is the broadcast explanation: I was approached (along with a bunch of other artists)...

Designing for multiple audiences

01 Feb 2014 by Brian Slade
Multiple audiences graphic

Communications need to be dressed differently to communicate effectively to different audiences however they should clearly come from the same source, writes Brian Slade. Coming into a project with a new client, it...

Web design trends for 2014

16 Dec 2013 by Jeremy Sweetman
crystal ball

Everyone tends to like having a stab at predicting the future of… well… anything & everything. So here goes… my top three predictions for web design in 2014 are: 1. More flat design: More and more we are...

The language of feeling

02 Dec 2013 by Brian Slade
The language of feeling

Design is a powerful language with a unique ability to convey feelings and to bring words to life writes Brian Slade Design is considered a visual discipline. But what excites me most about being a designer is the...

Branding 'Not-for-Profits'

01 Dec 2013 by Brian Slade
Not for profit image

What is the role of brand in the not for profit sector? In summary, a good NFP brand: Promotes the Cause/Raises awareness of the issue Attracts funders Attracts the right sort of funders with aligned values ...

Storytelling across mediums

01 Oct 2013 by Brian Slade
Storytelling across mediums

Good design tells stories that excite, engage and resonate with their audiences – regardless if it’s on or offline, writes Brian Slade. I must admit I am a relative novice when it comes to the digital...

It's clear what makes for good design

01 Sep 2013 by Brian Slade
It's clear what makes for good design

As the media we work with become more sophisticated and diverse, the need to design clearly and deliberately is subject to multiple distractions, writes Brian Slade. Few issues are as simple as they first appear,...

Printers are complex these days . . .

22 Aug 2013 by Mike Tisdall
Printers are complex these days . . .

How many men does it take to install a photocopier?   ...

Anyone can be complex,
clarity is harder

30 Jul 2013 by Brian Slade
Anyone can be complex, <br>clarity is harder

Clarity in thinking and design can help unravel the most complex of organisations and aid in cut through communication, writes Brian Slade. I get a real buzz from coaching young designers as they are full of...

Web Design trends for 2013

07 Feb 2013 by Mike Tisdall
Web Design trends for 2013

Here’s an interesting and easily skimmable article on where web design is heading. Some ‘design’ stuff and a wee bit of more technical stuff, I reckon there’s something relevant in here for anybody looking at...