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ikeGPS is yet another example of New Zealand technology taking on the world and winning. The ike hand held devices deliver precise dimensions of objects as well as accurate GPS location data, making the process faster, cheaper, safer and more productive than previous methods.
Like most of the IPO candidates of 2014, ikeGPS and their investment bankers turned to Insight for our deep understanding of the IPO process and our ability to communicate the complex in a simple and compelling manner using design to make the message clear.
Using imagery, info-graphics, illustrations and key words, the design and structure of the document reflected the business that ikeGPS is in and, right from the cover, ensured that understanding of this new technology was easy to grasp.