See all Projects
  • « previous |
  • next »
Redefine the playing field
Redefine the playing field

We were commissioned to reposition the Burton Hollis coffee brand to help turn around a drop in market share. We designed a new, relevant, streetwise coffee brand that could compete head to head with their new competitors.

We created the name and visual presence – breaking from the traditional sector colour palette. Gravity repositioned coffee in New Zealand from its European roots to its real role as a contemporary social lubricant. Our packaging, coffee-cups, signage, point of sale and marketing collateral created a brand high on attitude and cut-through.

See also: Centre of Gravity - Barista Training Centre