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We were commissioned to reposition the Burton Hollis coffee brand to help turn around a drop in market share. We designed a new, relevant, streetwise coffee brand that could compete head to head with their new competitors.
We created the name and visual presence – breaking from the traditional sector colour palette. Gravity repositioned coffee in New Zealand from its European roots to its real role as a contemporary social lubricant. Our packaging, coffee-cups, signage, point of sale and marketing collateral created a brand high on attitude and cut-through.