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The intimacy of infrastructure
Client: Gentrack
The intimacy of infrastructure
Client: Gentrack

Gentrack software takes all the big data in power companies, water providers and airports, and makes it user friendly for company managers and allows them to service their clients a lot more personally. With the world hungry for its clever products, Gentrack needed funds to grow but was adamant about remaining in New Zealand ownership. A sharemarket listing beckoned.

The investment bankers steered Gentrack towards Insight to help them communicate clearly with the investment market. The Investment Statement, quickly visually communicates just what business Gentrack is in, and goes on to drill down into the detail of the software’s reach and ubiquity through clear graphics and diagrams, while using headline language to cut to the chase, making the complex story easily understandable, layer by layer.