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Pressing home the perception shift
Client: Vector
Vector Annual Report 2018 Diecut front cover
Vector Annual Report 2018  storytelling spread
Vector Annual Report 2018 storytelling spread
Vector Annual Report 2018 case study
Vector Annual Report 2018 people imagery
Vector Annual Report 2018  materiality and UNSDG delivery
Vector Annual Report 2018 case study
Pressing home the perception shift
Client: Vector

A year on from a dramatic repositioning, Vector continues the story.

Vector’s 2017 Annual Report was deliberately a mind-altering publication, designed to shift perceptions from being a pure electrical lines company to a new energy technology company. But perception shifts aren’t achieved with one publication. Repetition and evidence of change is critical and it’s a multi-year journey, often internally as well as externally.

This 2018 report built on the prior year’s jolt, but works harder to energetically explain the reasons for the shift: protecting their customers’ energy future in the face of a veritable onslaught of macro disruption forces, from climate change to new technologies, and advancing consumer choice.

Beyond this philosophy story, the report makes a progressive lurch towards integrated reporting (<IR>), including a Value Creation Business Model, a materiality matrix and reporting back on the most material issues for their various stakeholders with detailed and comparative performance data.

See also: Vector School Safety Education Programme Website, Vector School Safety Education Programme, Vector 2017 Annual Report