Use your assets
Te Papa’s Venues’ offering is unique, drawing from an environment that revolves around the museum’s exhibition collections.
The idea through our marketing programme, including the website, was to make these ‘juicy bits’ work in Venues’ favour, showcasing the appealing side of Te Papa’s offer that is more than mere space for rent, and engage both the hearts and minds of their clients.
Our National Museum, Te Papa, loves bringing people together, enabling experiences that are new and innovative. They understand how inspirational and productive relaxing in a creative environment can be, by providing memorable spaces. Working with Te Papa’s hospitality division, we were able to significantly contribute to the profile of Te Papa Venues.
The website’s content is designed to support the technical aspects of Te Papa’s spaces and the related services on offer. However, what makes the website unique is how it has integrated many of the museum’s artifacts. It has fully embraced the relationship between the functional and the emotive aspects of their clients’ needs and decision-making process.
The design draws from the ‘hearts and minds’ core concept we developed for the brand identity for Te Papa Venues, allowing the functional and emotive aspects take their rightful place within the website environment.
As the website grows over time, new content continues to be curated to reflect the strong relationship between Te Papa the museum, its objects and the experiences it enables as well as the environments and services that are on offer though Te Papa Venues.
Does glitter work on everything?
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...
Semi Permanent - Day One
Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment. This year, however, the ‘Day One’ agenda looked...
When was the last time you updated your website content?
Your website’s live – you worked so well to get all the copy and images looking their best. Everyone’s happy and the champagne is swinging. Fast forward six months. Everyone’s still happy but, the website...