The unrelenting pace of digital change.
Spark need to constantly reinvent, just to keep pace with their market’s expectations.
But they’re determined to do a lot more than just keep pace. They want to help all New Zealanders win big in a digital world.
To ensure they can continue to perform for all their stakeholders, Spark are constantly changing too. They need to be nimble enough to change tack quickly and seamlessly, in fact changing faster than the world around them.
To do so, they have boldly expanded their use of the Agile organisation model across the entire business. And that shift and the reasons behind it formed the key messaging and storytelling narrative for the report.
The design essentially continued the tone and flavour of recent reports: to provide consistency in a time of change and to remain closely brand-aligned.
Integrated Reporting: Connectivity of Information
It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...
Sticking to your annual report timetable
I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...