Refining a successful blueprint.

Client: Sanford.

This year’s Sanford Integrated Report improves even further on a proven formula.

Take a close look at this report and the first thing you’ll notice is a page count that is many pages fewer than previous years. But make no mistake, disclosure, openness and transparency haven’t been sacrificed. Take an even closer look and you might discern a stronger storytelling approach.

Achieving the right balance of content and readability in a report is a constant tussle, and this was the challenge we set ourselves in 2019 – to communicate more clearly than ever, reduce repetition and simplify the content without, in any way, compromising the report’s integrity.

While it’s still a suitably solid document structured very consistently to the previous few years, what characterises this year’s report is the accessibility and readability. Sanford focused on providing fewer longer-form stories, written in a more journalistic style and allowing individual voices to convey the subject matter directly. This, in turn, afforded a less cluttered layout.

This year’s theme - working together to achieve great things – also lent itself to more people photography which assists in representing the company’s strong human values and which, in turn, makes for a more appealing and accessible report.

Blog Posts. Thought-leading insights.

16 Jun 2020 by Mike Tisdall

Integrated Reporting Insights - How important is hard data?

This video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information. We often come across clients who know they need to embrace Integrated Reporting but feel...

09 Jun 2020 by Mike Tisdall

Integrated Reporting Insights - the Value Creation Model

In this, the first of our video series on aspects of integrated reporting, we take an in-depth look at the Value Creation model. Value Creation (or depletion, as the case may be) is probably the most fundamental core...

02 Apr 2020 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...