Taking the Integrated Report online.
A cost-effective solution to taking the complex and presenting it online, simply.
It was a clear goal for this first Ravensdown Integrated Report to have an online version with enhanced content. But working out how to do this at speed and at reasonable cost was something of a challenge.
The solution was forward thinking preparation and a rigorous distillation process: really defining the key content that told the top line stories, while providing links to download the supporting detail.
The important storytelling remains up front and engaging, while the rest of site – built on a one page scrolling site for clarity – clearly ticks all the leading stories from the print document, augmented by video interviews and stakeholder stories the bring the messages to life.
Interim Reports – the unintended consequences
So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...
Integrated Reporting: Connectivity of Information
It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...