Consistency through application.

Client: Mighty River Power.

In 2012/13 we worked with Mighty River Power to develop their brand positioning and visual identity in order to tell an integrated story - from generation to supply – tailored to the needs of corporate, community and internal audiences. To ensure the consistent application of the brand, detailed guidelines were developed.

We recommended the guidelines be created as an updateable website to ensure they catered for a living brand with an evolving visual identity. An on-line portal was developed, securely accessible by internal staff and external suppliers, that detailed the brand story and architecture as well as the visual identity, explaining how to apply the brand assets such as the logo, fonts, colours, icons, illustrations and graphics.

These e-guidelines also expressed how to apply the brand elements to communicate consistently and effectively to the various types of audience: corporate, community and internal. And as new applications are completed, they can be added to the site to help guide the consistent application of future executions of the brand.


Blog Posts. Thought-leading insights.

27 Aug 2020 by Jeremy Sweetman

The 101 of Augmented Reality

By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are there different kinds and do I need a device, goggles, 3D glasses or...

28 May 2019 by Steven Giannoulis

Making AR real for clients

Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...

28 Aug 2018 by Jeremy Sweetman

Does glitter work on everything?

Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...