Be the same but different.
As the design sponsor of an Australasian Investor Relations conference for the last five years, our conference challenge paralleled our audience’s challenge – finding new ways to communicate with the same audiences to achieve better outcomes.
The concept of same, same but different says that two things can be the same but, presented differently, they can appeal to different audiences in different ways. Striking imagery was chosen to evoke a strong emotional reaction and to challenge audiences to think about the content. In an environment of safe, conservative investor reporting, these images had the potential to really make audiences take notice.
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It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...
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I’ve always been an ideas guy. I feel comfortable looking at a problem or an opportunity and then generating lots of ideas about how to tackle it in a creative way. I’ll go one step further and say, it’s...
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...
What makes good client service?
It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...
The ideas path
I’ve always been an ideas guy. I feel comfortable looking at a problem or an opportunity and then generating lots of ideas about how to tackle it in a creative way. I’ll go one step further and say, it’s...
