Be the same but different.

Client: Insight Creative.
Finalist: 2014 Best Awards

As the design sponsor of an Australasian Investor Relations conference for the last five years, our conference challenge paralleled our audience’s challenge – finding new ways to communicate with the same audiences to achieve better outcomes.

The concept of same, same but different says that two things can be the same but, presented differently, they can appeal to different audiences in different ways.  Striking imagery was chosen to evoke a strong emotional reaction and to challenge audiences to think about the content.  In an environment of safe, conservative investor reporting, these images had the potential to really make audiences take notice.

Blog Posts. Thought-leading insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

02 Oct 2018 by Paul Saris

What makes good client service?

It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...