A consumable New Zealand essence.

Client: Icebreaker.
Bronze: 2003 Best Awards

Shortly after Icebreaker began, they approached us to develop their identity to capture the natural quality and spirit of their products and New Zealand.

Our brand work established the platform that has made Icebreaker one of the most successful brand stories New Zealand has every produced. The essence of our initial brand work lives on, many years after we first conceived it. Our work included product packs, clothing labels, swing tags as well as sales and display materials. 

Blog Posts. Thought-leading insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...