Engage investors online.
The 2016 online annual report for Auckland International Airport freshens up a cost-effective approach that we first introduced in 2013.
The ephemeral nature of annual reports means a careful balance between cost and audience expectation in this increasingly online world.
One solution is to create a formula and then update it gradually over time rather than consider the task from scratch every six months.
The 2016 online annual report took this incremental improvement approach, but added a strongly visual story-telling front end in their 50th year on the Mangere site.
The site is mobile device optimised, making intelligent use of swipe gestures to aid navigation. And performance data is brought to life through simple but effective animation of highlights.
The 101 of Augmented Reality
By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are there different kinds and do I need a device, goggles, 3D glasses or...
Making AR real for clients
Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...
Does glitter work on everything?
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...