Marcomms.

Engaging for action

Our philosophy. How we help drive the desired action.
Most strategies fail due to the quality of the tactical execution. We work hard to make sure that’s not the case with our work. Our communication and marketing programmes are always driven by clear insights about what messages, channels and designs will cut through the noise to engage audiences. Whether it’s a campaign, a brochure, a flyer, posters or merchandising, repetition and reinforcement techniques help channel audiences towards the desired action.
Marcomms Expertise
Sales & marketing campaigns
New product launches
Stakeholder and influencer communications
 
Brochures/flyers/posters/merchandising
Sales collateral
Corporate profiles
 
Direct, social and electronic marketing
Tender/pitch documents
Presentation multimedia
Case studies. Stories behind the pictures.
IBBY Congress international marketing
IBBY Congress international marketing
NZ Drug Foundation - Driving High Campaign
NZ Drug Foundation - Driving High Campaign
Tamaki Redevelopment Communication Strategy
Tamaki Redevelopment Communication Strategy
Te Papa Summer Campaign
Te Papa Summer Campaign
Te Papa B2B Marketing Pitches
Te Papa B2B Marketing Pitches
Vector School Safety Education Programme
Vector School Safety Education Programme
Bayleys Remarkables Residences Branding & Marketing
Bayleys Remarkables Residences Branding & Marketing
FMA Kiwisaver fees education campaign
FMA Kiwisaver fees education campaign
Strategic Creative in action.
Here’s how we apply strategic creative to deliver communications and marketing results for our clients. All our major marcomms projects go through a disciplined process to ensure aligned thinking and design. Our goal is to move your audiences through the continuum from awareness to consideration to interest to desire to action, repeated action and, ultimately, advocacy.

1. Discovery

Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, by examining global best practice and by undertaking research. Deliverables may include:

  • Insights discovery workshops
  • Audience/user research
  • Stakeholder engagement
  • Competitor analysis
  • Communications and marketing context assessment
  • Audience segmentation
  • Audience journey mapping

2. Strategy

Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them.

Deliverables may include:

  • Marketing and communications programmes
  • Messaging matrix and hierarchy
  • Digital and social marketing planning
  • Medium and channel planning
  • Customer journey planning

3. Expression

Taking the strategic insights, we develop the elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive the desired business results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.

Deliverables may include:

  • Ideation territories
  • Design concepts
  • Detailed design expressions
  • Copywriting and engaging messaging
  • Offline and digital integrated experiences

4. Execution

Applying the thinking and creative ideas allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.

Deliverables may include:

  • Printed collateral
  • Sales collateral
  • Merchandise
  • Interactive development
  • Social executions
  • Fit-out and installation
  • Signage/wayfinding
  • Digital build and testing
  • Video and animated content
  • VR and AR experiences
  • Packaging
  • Corporate communications

5. Post-live

Our work doesn’t end when a campaign goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This allows the results to be maximised and a head start for the next project to be achieved.

Deliverables may include:

  • Campaign effectiveness and feedback loops
  • Adjustments where appropriate
  • Learnings recorded for future activities
Blog Posts. Thought-leading marcomms insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

02 Oct 2018 by Paul Saris

What makes good client service?

It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...

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