What's going on under there?
- They have a mind set on understanding the bigger picture; working with strategic territories, insights and research to inform assured bolder design decisions. Strategic work helps to channel the client thinking and form a springboard to launch from.
- They're inquisitive, asking tough questions and looking at the answers from different points of view, which moves their thinking to openly see different possibilities, approaches and potential outcomes. Not simply what they personally see.
- They prioritise and then sequence their thoughts, using design to help the target audience focus on the core message.
- They keep things simple and succinct, separating the overarching idea from the tactical detail.
- They try different ways to present background thinking and creative ideas that relate to who they’re talking to.
- They listen and seek out constructive feedback, first making sure what they're working on is aligned to the brief and strategy but is also powerful, impactful, meaningful, and making a difference for clients and their audiences. Engaging hearts and minds, changing perceptions and driving actions. Side stepping personal fears and ego.
- They're openly team focused. Ultimately responsible for the solution's visual expression and how it behaves, but recognising that this only happens successfully when the whole team is focused on working hard for each other's success.
- They understand context, trends, business drivers, organised thinking, planning and have innate creative prowess.
Celebrating creative thinking - week 10
How do you create work that resonates with someone? What is it about the work that affects or appeals to someone in a personal or emotional way? We asked the wider Insight team these burning questions and asked them to...
Celebrating creative thinking - week 9
Strategic creative is the sum of two parts, strategy and design coming together. This week we asked our strategy and client service teams to discuss their pick of Insight work that does this successfully. ...
Designing the Future
Last week I was fortunate enough to attend day one of Semi-Permanent – The Future of the Future . I do like going to these things and often walk away inspired by an idea or two. Mostly I find design events are...
Reviving and Revising Moments of Truth
Moments of Truth is one of my go-to strategic tools when advising clients on customer-centricity, or more grimly, when trying to analyse and attempting to reverse a company’s fading fortunes. What...