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Two key websites go live
Insight launched two important corporate websites on Friday 7 August.
Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and launched early last year. It’s a highly complex site made to appear very simple to users, with distinct user journeys for their two separate audience groups. A data rich site, the intelligent back end database makes updating a plethora of property information a one-point-entry, dynamic exercise. The site elevates video to a key role in the communication toolkit of the site.
Fletcher Building re-work was a timely temporary upgrade while a full site re-vamp is meticulously planned. Two quick fixes were employed: the first to make the site responsive and allow the content-duplicate separate mobile site to be retired – now Fletcher Building only have to update one content management interface; and the second, to redesign the home page completely to move it from static to newsy, topical, interesting and much more dynamic. It allows rapid deployment of important new stories and enables video content as well – all in a much fresher design.