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Still carbon neutral after all these years
Insight Creative has been officially carbon neutral now for seven years. In the last 12 months we reduced our emissions by a further 13.9%, resulting in total emission reductions since 2008 of 37.5%.
The purchase of carbon credits has offset our largest emission contributor, which is, as always, our air travel to service our clients around New Zealand and Australia.
Designing client agencies
As a senior corporate marketer I worked with numerous design and advertising agencies before moving to the agency dark-side. I remember sitting through a number of creative pitches wondering “how will this...
When you can’t change the direction of the wind — adjust your sails (H Jackson Brown Jr)
A little over 20 years ago I became a father of two pretty fabulous daughters. Every year, most days I got to figure out how to be a father. Books don’t tell you everything there is to know. My own parents...