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The many faces of Ngāti Whātua
In 2013, Ngāti Whātua Ōrākei restructured their organisation into three entities: Whai Rawa, the commercial arm; Whai Maia, the community arm; and the Trust, the overarching custodian of the people’s interests today and for generations to come. And we produced the first round of three annual reports to articulate what each of the entities stood for, addressing each distinctive audience while representing the hap's unified story across all touch points.
Following on from those inaugural reports, the 2014 reports reflected growth and development within the organisation whilst incorporating the notion of a wind of change. While some new elements have been added, the three new reports strongly maintain a visual language continuity from the design approach established the year before.