I want to understand you, I study your obscure language (Alexander Pushkin)
I think it’s about time that I say thanks to all of you who patiently endure my use of the English language.
Using good English but not quite right has had some entertaining effects on people. ‘How goes it now?’ ‘Well pretty good’ was the reply, with a little smile in the corner of his eye. Things were a bit more painful after I worked out that ‘let me take him apart when the time is right’ means something completely different from ‘take him aside’.
In the 25 years I’ve been in New Zealand, I’ve met many guests like myself who’ve come from another place. The French and German variants, South African, Ethiopian, Canadian, Belgium, Italian, Russian, a few from back home, and some whose lingo totally confuses me (is Manchester classified as a country?).
What we all have in common, most of the time anyway, is that we want to be understood. The same goes for our clients. They also, sometimes, speak in what seems like a foreign tongue when meaning inadvertently takes on a different guise.
On behalf of these clients, I thank you for your patience and understanding (please keep it up).
Branding a political party
“Change we can believe in…Yes We Can” Very few people will forget Barak Obama’s first presidential campaign in 2008. Regardless of your political leanings, he electrified the world and heightened political...
Is authenticity real?
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...
A celebration of creative thinking - week 7
Like it or not emotions will drive many of the decisions we make. Even the most analytical of us will respond emotionally to stimulus. This week, the creative team chooses their favourite recent examples of ideas...
A celebration of creative thinking - week 6
This week, from the macro to the micro, the team looked at design detail, detail, detail and how it enhanced the idea and experience for users. Fisher & Paykel AR – 2019 Fisher and Paykel...