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How design impacts sales

19 Aug 2015 by Mike Tisdall

Steven’s latest article in Idealog (August 2015) goes back to the marketing basics of AIDA: attract Attention, arouse Interest, create Desire and inspire Action. Today you’d probably call it a user journey: the path that a person needs to take from the first time they come across your brand if they are ever going to convert to a purchase. Steven explains the relevance and role of design to this foundation notion.

 

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Flying high

25 Oct 2018 by Mike Tisdall
Flying high

Taking a deep dive into understanding our client’s businesses is always one of the most fascinating part of our jobs. Last Thursday Gabe and Holly were lucky enough to spend the morning with our lovely clients at...

The strategy of design

21 Jun 2018 by Steven Giannoulis
The strategy of design

We describe ourselves as a strategic-creative agency. This leads to the obvious question, what is it? You just design stuff, right? Strategic-creative is about how we go about making sure that the stuff we create is...

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