How design impacts sales

19 Aug 2015 by Mike Tisdall

Steven’s latest article in Idealog (August 2015) goes back to the marketing basics of AIDA: attract Attention, arouse Interest, create Desire and inspire Action. Today you’d probably call it a user journey: the path that a person needs to take from the first time they come across your brand if they are ever going to convert to a purchase. Steven explains the relevance and role of design to this foundation notion.

 

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