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Getting married at first sight

18 Dec 2017 by Suzy Amon

Getting married at first sight is a dumb idea, but a surprisingly good TV show. You go blindly into a massive commitment, things get ugly but you come away having learned a lot about what you really want. In many ways, this is exactly like a design sprint.

We don’t know what we don’t know, and as much as we think we’re good at envisioning what our audience want we can’t really know without asking them.

So, when it comes to investing big money it’s a good idea to do a rehearsal.

Recently we conducted a sprint to validate a few big questions we had before leaping into building the Margaret Mahy website. The website would be a place to house Margaret’s legacy, with around 160 pieces of work, and a range of audience groups young and old. It needed to be magical, easy to search through large amounts of content and also have the potential to win awards.

A lot to ask for with a small budget and a lot of investment by Insight Creative.

"When it comes to investing big money it’s a good idea to do a rehearsal."

To start with we took one week to validate if we even liked the idea enough to invest, and to explore how practically it would work from a functionality point of view.

Then with week two, we prototyped the key functionality so we could see if it would work and if it was going to be as cool as we’d built it up to be in our minds.

What we learned from this experiment was there is some key functionality that needs to be invested in, that quality content will be very important, and that overall it is an exciting opportunity to make an award-winning site but we’re going to need to invest a lot of our time.

The great thing about a sprint is having all these key learnings at the beginning so we can make better decisions and have a clearer expectation of what’s to come.

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The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

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The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

Creating a campaign months ahead of it appearing in public is always an interesting exercise. Not only is there the delayed creative gratification but also trying to gauge how effective the idea will be in reality....

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Over the weekend, I read a great book called  Hidden Persuasion  (Andrews, van Leeuwen & van Baaren). It’s a book about the persuasive techniques used by clever marketers to get us to buy or do...

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