A celebration of creative thinking - week 5

21 Jun 2019 by Alice McKeown

At the heart of our strategic creative thinking are single minded ideas. This week the team explores a few examples of design execution that enhances the idea and brings it to life:

Auckland Airport annual report microsite

Auckland Airport website 

Love the simple parallax movement in this site. The message is clearly embedded in the medium. A well-considered shift from previous years that utilises subtle movement to really good effect. The effective use of the diagonal appropriately enhances the brand ownership wherever you are on the site.

— Brian Slade 

 

NZ  post e-commerce report 

NZ Post ecommerce 

Using the landscape format and with selective use of larger, full page imagery this report presents a lot of information with clarity. With the wider strategic-creative thinking informing this, the online report and the flow through to the sales team, the report presents ‘the full download’ feeling very much like a product of the digital environment it’s reporting on.

— Edwin Hooper 

 

Mashmaster game gift

Mashmaster portmanteau game

Mashmaster 

The main idea behind our end of year gift last year, Mashmaster, played a huge part in informing the layout design. The concept of ‘combinations’ was strongly executed through a half/half layout arrangement across the whole project – from the playing cards, logo marque, brochure insert and packaging, to the Mallington itself, a bespoke cake combination of two coming together as one! Without reading the rules you can get a pretty good idea of what the game is about from the design – a great example of design communicating a message. 

— Jo Ross

Ravensdown 2018 Annual Report

Ravensdowm 2018 Annual Report

Ravensdown AR 2018 

Data-rich content is presented with an ambitious and positive tone on and offline, with clear and straight up comparisons. The theme ‘Expect More’ is expressed thoroughly with the continuous use of the plus symbol as an intimate detail – that detail is then echoed on a larger scale becoming the document’s flexible grid presenting the content through the contrasting panelling of messaging, colour and imagery.

— Chris Gough Palmer 

 

Insight strategy notebook graphic

Strategic Notebook 2019 

Strategy and creative are the words we live by at Insight. This notebook combines great, thought-provoking imagery, bold colour and clever printing techniques, augmented reality experiences and practical user experiences to create a strong layout design that reinforces these key ideas at every touchpoint.

— Alice McKeown 

Related Posts. You might also like.

13 Sep 2019 by Alice McKeown

Celebrating creative thinking - week 9

Strategic creative is the sum of two parts, strategy and design coming together. This week we asked our strategy and client service teams to discuss their pick of Insight work that does this successfully.   ...

20 Aug 2019 by Steven Giannoulis

Designing the Future

Last week I was fortunate enough to attend day one of Semi-Permanent –  The Future of the Future . I do like going to these things and often walk away inspired by an idea or two. Mostly I find design events are...

20 Aug 2019 by Mike Tisdall

Reviving and Revising Moments of Truth

Moments of Truth  is one of my go-to strategic tools when advising clients on customer-centricity, or more grimly, when trying to analyse and attempting to reverse a company’s fading fortunes. What...

23 Jul 2019 by Jason Linnell

Branding a political party

“Change we can believe in…Yes We Can” Very few people will forget Barak Obama’s first presidential campaign in 2008. Regardless of your political leanings, he electrified the world and heightened political...

view all