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Branding 360

10 Feb 2015 by Brian Slade

We’ve been working with the New Zealand Drug Foundation for years. We’ve created core brand identity elements, video, web, symposiums, sub-branded initiatives and a whole lot more, including their quarterly 40 page magazine Matters of Substance. Late last year they moved into new offices and we took a look at their environmental branding application to give their brand a full 360 degree visual and messaging alignment.

Montage of images of NZ Drug Foundation branded fit out

Montage of images of NZ Drug Foundation branded office fit out

 

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The strategy of design

21 Jun 2018 by Steven Giannoulis
The strategy of design

We describe ourselves as a strategic-creative agency. This leads to the obvious question, what is it? You just design stuff, right? Strategic-creative is about how we go about making sure that the stuff we create is...

Thank you for being late (Thomas L. Friedman)

04 Apr 2017 by Paul Saris
Thank you for being late (Thomas L. Friedman)

I don’t like arriving late but what if, as Mr Friedman suggests in his book, it can create value.  Being late, early in the process, can create time to reflect and, above all, clarity. Clarity we so often...

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