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The strategy of design

21 Jun 2018 by Steven Giannoulis
Jigsaw graphic showing creativity being inserted into a blank strategic jigsaw puzzle

We describe ourselves as a strategic-creative agency. This leads to the obvious question, what is it? You just design stuff, right? Strategic-creative is about how we go about making sure that the stuff we create is...

Learning in disruption

29 May 2018 by Steven Giannoulis
Victoria University student recruitment poster 2018

As our first significant piece of work with Victoria University of Wellington – the undergraduate recruitment campaign for 2019 – hits the market, I have a chance to reflect on everything I’ve learnt about the...