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When is a prescribed solution not the right answer?

17 Sep 2018 by Jason Linnell
Confusing instructions

The client briefing at their office had not felt right from the start. We had enjoyed working with this client for some time and had always thought we were in a partnership. However, today was different.  There...

Sticking to your annual report timetable

03 Aug 2018 by Mike Tisdall
Herding cats cartoon - The Japan Times

I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...

A Good Experience

30 Jul 2018 by Paul Saris
Annette wine label

What do clients want? It’s been 25 or so years that I’ve been, in some capacity, in front of clients. In fact, longer if I add the time I’ve been in front of customers: the lovely people that visited our...

What clients can expect

19 Jun 2018 by Steven Giannoulis
Unrealistic expectations

This week a client asked me for a service level agreement. We’ve produced a few of them over the years but for more technical processes such as website management. Given that managing expectations is key to good...

Angels and devils

09 Apr 2018 by Paul Saris
business man with an angel and a devil speaking in each ear

  ' Angels and devils ' is how one of my clients organises her stakeholders.   She’d prefer everyone to be an angel, a person that supports the cause, has bought into the process, actively engages....

The Real Client Treatment

06 Nov 2017 by Steven Giannoulis
Woman holding Closed sign

Talking to a (hopefully soon to be) client last week about growing staff advocacy for their client service experience, got me thinking about how well we apply our own service ethos to ourselves. This prospective...

Tamaki Regeneration drop in a big box

16 Mar 2017 by Mike Tisdall
Tamaki Regeneration drop in a big box

Our client, Tāmaki  Regeneration Company, really want people to know what's happening in the Tāmaki , Glen Innes and Panmure area. So they've dropped a big box into the neighbourhood that opens next Monday. ...

Something special for NZSO’s 70th

07 Mar 2017 by Mike Tisdall
NZSO 70th birthday card

The first ever concert of the New Zealand Symphony Orchestra (NZSO) was held on this day in 1947. 70 years on and they are still going strong, attracting the cream of talent from New Zealand and around the world....

And we win again, and again, and again and again

11 Aug 2016 by Mike Tisdall
2016 ARC Award Winners collage

NZ may not be doing too well in the Rio Olympics, but Insight is winning golds, slivers and bronzes where it really matters: the New York based international Annual Report Competition (ARC Awards). Gold: ...

Awards, awards and more awards

22 Jun 2016 by Mike Tisdall
Sanford and NZ Super Fund 2015 Annual Reports

Last week's Australasian Reporting Awards (ARA) resulted in massive success for every one of our clients who entered (all two of them!) But 100% success is still 100% success. And as Insight is the common denominator,...

Spirit of ANZAC

20 Apr 2016 by Mike Tisdall
NZSO Anzac Concert poppy graphic

  This Thursday 21st April and Friday 22nd April, our client the New Zealand Symphony Orchestra continues to commemorate the centenary of the First World War in a special concert of remembrance and...

05. Imagery

04 Apr 2016 by Brian Slade
Imagery blog post title slide

Creative Director, Brian Slade, concludes his review of Insight's body of work over the 2015 annual reporting season. In the last in this series, we take a look at how a picture can say quite a bit. As designers, we...

04. Graphics

15 Mar 2016 by Brian Slade
Annual Report graphics title

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. As designers, it’s what we do. The definition of graphics, from the Greek graphikos, is ‘something...

03. Colour

26 Feb 2016 by Brian Slade

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. A highly emotive aspect to all graphic communications and subject to trends and association, colour...

02. Typography

22 Feb 2016 by Brian Slade
Insight 2015 Annual Report typography

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. Typography remains a powerful weapon for any designer to wield in their creative work. In the last few...

Yet more evidence of our effective work

03 Feb 2016 by Mike Tisdall
Double page spread from 2015 NZ Super Fund award winning annual report

Our 2015 NZ Super Fund Annual Report has been named winner of the Annual Report category in the Asia-Pacific Excellence Awards 2015.   The Awards honour outstanding achievements in the fields of PR and...

01. Messaging

19 Jan 2016 by Brian Slade
Insight 2015 annual report season messaging

Creative Director, Brian Slade , reviews aspects of Insight's body of work over the 2015 annual reporting season. Meet Lulu and Rufus/  Over the past six months, in one of our busiest periods, we’ve managed...

Christchurch: you can see the momentum now . . .

14 Sep 2015 by Mike Tisdall
The Christchurch Remembrance project

We’ve worked with the team at CERA & CCDU for over 4 years now. We've seen first hand how hard they work for the people of Christchurch - and just how tough a challenge the rebuild actually is. They truly are...

Two key websites go live

11 Aug 2015 by Mike Tisdall
PFI and FBU websites

Insight launched two important corporate websites on Friday 7 August. Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and...

Fletcher Building comes on board

23 Jun 2015 by Mike Tisdall
Fletcher Building logo

Fletcher Building, New Zealand's largest listed company, joined Insight's enviable portfolio of clients in May 2015. Already, we're well into projects for their corporate website and annual reporting programme. ...

The Evolution of the Ports of Auckland brand

02 Jun 2015 by Mike Tisdall
Ports of Auckland logo

While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt about the short- and long-term economic impact the Port has on our city....

Major law firm gets a rebrand

02 Jun 2015 by Mike Tisdall
Meredith Connell home page banner

May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland's Crown Prosecutor after a lengthy - and much delayed - assessment...

Cross channel communication for Mighty River Power

16 Apr 2015 by Mike Tisdall
Mighty River Power stakeholder newsletter online

Hot off the press . . . this stakeholder newsletter for Mighty River Power was designed for screen and print from the get go. Seamless communication.    ...

The 5 day Visionarium

20 Feb 2015 by Brian Slade
Visionarium wrapped container

The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...