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24% of New Zealand children are living in poverty

24 Oct 2014 by Brian Slade

Wave upon wave of evidence tells us… 24% of New Zealand children are living in poverty. The longer they live in poverty the greater risk of physical harm, cognitive development and health issues they face. With this as a background to the brief we approached this years Annual Report for Stand Children’s Services with a very serious hard hitting visual tone. Feedback so far has been very positive, “(I was) very moved by it – loved the theme and the way it was represented with the sea – photographs are amazing and altogether a little gem…” It's good to be making a difference.

Stand 2014 annual report

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Branding 'Not-for-Profits'

01 Dec 2013 by Brian Slade
Branding 'Not-for-Profits'

What is the role of brand in the not for profit sector? In summary, a good NFP brand: Promotes the Cause/Raises awareness of the issue Attracts funders Attracts the right sort of funders with aligned values ...

Designed to work

19 Dec 2014 by Brian Slade
Designed to work

Design shouldn’t seek to be creative or effective. It should always strive to be both. Earlier this year we secured the New Zealand Symphony Orchestra as a client for the first time. The NZSO is well known for...

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