Clear filtersFilter
Filter by tag:

Insightful/

We blog on the latest things that inspire us, trends we spot and new work as soon as it’s released

Keep up to date/

Subscribe to our latest posts here.

Principled brand decisions

19 Feb 2019 by Steven Giannoulis
Decision tree graphic

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

Brand perspectives

13 Nov 2018 by Brian Slade
Illustration of generic city hall building

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...

What exactly is 'brand'?

09 Oct 2018 by Mike Tisdall
'Brand' made up of wooden letters

It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...

Brand Lingo – let’s speak the same language

07 Aug 2018 by Mike Tisdall
Branding graphic

Despite the fact that I deal with the term ‘brand’ on a daily basis, the irony is that I have a love/hate relationship with the word. And that’s because whenever a client uses the word, I have to stop them and...

Not everything that shines is gold in the world of branding

14 Mar 2018 by Brian Slade
Brand building

Your brand needs an evolution or a revolution. But how the heck do you choose the right people to work with to develop, evolve and roll out you brand identity? There’s a fine balance to be struck between...

Discard the cookie cutter

29 Jun 2015 by Brian Slade
Branding cities - Christchurch

What might at first seem a familiar creative challenge often requires a different solution from the one used before, writes Brian Slade. And that is certainly the case for city identities. You can easily make...

The Evolution of the Ports of Auckland brand

02 Jun 2015 by Mike Tisdall
Ports of Auckland logo

While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt about the short- and long-term economic impact the Port has on our city....

Major law firm gets a rebrand

02 Jun 2015 by Mike Tisdall
Meredith Connell home page banner

May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland's Crown Prosecutor after a lengthy - and much delayed - assessment...

Workplace graphics to 'live' in the brand

16 Apr 2015 by Mike Tisdall
Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

Branding 360

10 Feb 2015 by Brian Slade
Design detail for NZ Drug Foundation branded office fit out

We’ve been working with the New Zealand Drug Foundation for years. We’ve created core brand identity elements, video, web, symposiums, sub-branded initiatives and a whole lot more, including their quarterly 40 page...

Designed to work

19 Dec 2014 by Brian Slade
NZSO 2015 Season thumbnail

Design shouldn’t seek to be creative or effective. It should always strive to be both. Earlier this year we secured the New Zealand Symphony Orchestra as a client for the first time. The NZSO is well known for...

How brains process logos

23 Oct 2014 by Jason O'Hara
How brains process logos

No major revelations here but it is kind of interesting - and a good summary of the importance of colour and shape to brand recognition. Re-posted from an infographic by Logomaker. ...

‘Stop Press’ article on our new Stand branding project

28 Apr 2014 by Brian Slade
‘Stop Press’ article on our new Stand branding project

Stop Press, 5 July 2013 Marketers could be excused for thinking that not-for-profit (NFP) sector brands learn from commercial consumer brands, not the other way around. However, developing a new brand for a...