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We blog on the latest things that inspire us, trends we spot and new work as soon as it’s released

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Does glitter work on everything?

28 Aug 2018 by Jeremy Sweetman
Pink glitter

Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...

Semi Permanent - Day One

13 Aug 2018 by Jeremy Sweetman
Semi Permanent graphic

  Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment. This year, however, the ‘Day One’ agenda looked...

When was the last time you updated your website content?

18 Jan 2018 by Laura Lock
Office workers updating their website content

Your website’s live – you worked so well to get all the copy and images looking their best. Everyone’s happy and the champagne is swinging. Fast forward six months. Everyone’s still happy but, the website...

Designing for Diversity

19 Dec 2017 by Suzy Amon
Diversity image

User-Centered Design exists to reduce the gaps between people. Because more often than not the person designing the product and the person using it are very different.   Our users ( customers, visitors,...

Writing for Awareness

18 Dec 2017 by Laura Lock
Graphic of ink well with feather quill pen

Do you know what type of content our clients should be creating when they’re wanting to: Educate  customers about their new strategic direction for this year? What about  inspiring  their...

Getting married at first sight

18 Dec 2017 by Suzy Amon

Getting married at first sight is a dumb idea, but a surprisingly good TV show. You go blindly into a massive commitment, things get ugly but you come away having learned a lot about what you really want. In many ways,...

Websites: the end is just the beginning

16 Oct 2017 by Jeremy Sweetman
Website wire framing

When I visit a website, I typically (and quickly) scan the homepage. I might scroll just beyond the fold to see what content morsels lie just out of sight – and if I don’t find anything to sink my teeth into –...

Digital Strategy – old magic, new tricks

19 Jun 2017 by Steven Giannoulis
Magician shuffling cards

I'm currently documenting my 'methodology' for creating sound digital strategy, and what strikes me is that there’s no ‘special digital strategy sauce’ that makes me more special, more current and more in the...

The Reign of Content

12 Jun 2017 by Jeremy Sweetman
The Reign of Content

The continued reign of content online is undisputed. It remains central to any online patronage. It motivates engagement, drives purchases and creates connections between individuals and brands. Think about it. When...

Two key websites go live

11 Aug 2015 by Mike Tisdall
PFI and FBU websites

Insight launched two important corporate websites on Friday 7 August. Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and...

Trending away from Trends

11 Mar 2015 by Brian Slade
NZ Super Fund website close up

A well designed future may be informed by trends but shouldn’t be slavish to them says Brian Slade.   At the start of each year, just as are getting back from that glorious summer break, there seems to be an...

Web apps vs native apps

14 Mar 2014 by Mike Tisdall
app icons on devices

For those interested in the debate around whether native or web apps are the best approach, this article is very interesting. It argues in favour of web apps, but gives good insights on strengths and weaknesses of...

Web Design trends for 2013

07 Feb 2013 by Mike Tisdall
Web Design trends for 2013

Here’s an interesting and easily skimmable article on where web design is heading. Some ‘design’ stuff and a wee bit of more technical stuff, I reckon there’s something relevant in here for anybody looking at...