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What makes visual design effective?

21 Aug 2018 by Brian Slade
Visual design

The surprisingly simple idea of ‘clarity’ will invariably unlock the answer to the question of what makes visual design effective. Clarity of understanding based on the accessibility, usability, and desired...

Human trends - not design fad

17 Apr 2018 by Steven Giannoulis
Human Trends, not design fad

This article appeared in the Autum 2018 edition of Idealog magazine It might surprise you to know that, even though I run a design agency, I loathe the notion of latest design trends. In my view, they promote a...

Angels and devils

09 Apr 2018 by Paul Saris
business man with an angel and a devil speaking in each ear

  ' Angels and devils ' is how one of my clients organises her stakeholders.   She’d prefer everyone to be an angel, a person that supports the cause, has bought into the process, actively engages....

SIT & Innovate

04 Apr 2018 by Steven Giannoulis
Businesswoman studying charts and graphs on wall in office

I’ve been thinking a lot about how we innovate and how we help our clients do the same. In an industry where much of what we do has been commoditised, our most valuable skill is our ability to think creatively in...

Wider opening jaws: it’s what clients really want.

26 Mar 2018 by Steven Giannoulis
Image depicting growing revenue and minimising costs

  A hang-up from my client-side days is that I expect my agency to be all about delivering on my goals. After all, business results – not big ideas and clever design - are what I’m paying for. Agency...

Big

18 Dec 2017 by Mason Smith
Te Papa Bigger than Summer campaign

Te Papa asked us to put together a campaign to drive visitation during the summer period, focusing on the Wellington market, particularly families with kids. This summer, say 'Hi'...

What's going on under there?

24 Oct 2017 by Brian Slade
Rug graphic

    Say the word 'strategy' to a lot of designers and a shudder runs up their spine leading to a slightly glazed look. It won’t be because they don’t like to think about what they’re doing or...

Where are all your photos and logos when you want them?

17 Oct 2017 by Rainer Leisky
Woman looking frustrated

We’ve all been there. You’re racing through ten major projects and you need to get through them as efficiently as humanly possible. And for this one, you need some images from your company’s photo library and...

Websites: the end is just the beginning

16 Oct 2017 by Jeremy Sweetman
Website wire framing

When I visit a website, I typically (and quickly) scan the homepage. I might scroll just beyond the fold to see what content morsels lie just out of sight – and if I don’t find anything to sink my teeth into –...

Space to think and do.

16 Oct 2017 by Brian Slade
Space to think and do.

To unlock creative ideas most of us need to make space and time to ‘unplug’. To some extent ideas can come from anywhere but in reality a significant factor in unlocking ideas is allowing our subconscious to...

Bitchin' about Pitching

03 Oct 2017 by Steven Giannoulis
The Pitch

New business pitches are a fact of life and I’d be concerned if we weren’t involved in them on a regular basis. All I ask is that clients play fair. Here’s some things that annoy me most about pitching. ...

Storytelling for the Charities sector

03 Oct 2017 by Mike Tisdall
Rational and emotional drivers

The charity sector in New Zealand is facing new reporting standards with the gradual adoption of Statement of Service Performance (SSP) in addition to the traditional financial reporting. RSM New Zealand, an...

How much is design worth to the NZ economy?

02 Aug 2017 by Mike Tisdall
The Value of Design to NZ research report cover

A new study by PWC released last week calculates design's economic contribution to New Zealand is $10.1 billion - yes, that's BILLION. Approximately 4.2 % of the country's total GDP. The research reveals that if...

Can you resist?

03 Apr 2017 by Steven Giannoulis
Rabbit being coaxed with carrot

Over the weekend, I read a great book called  Hidden Persuasion  (Andrews, van Leeuwen & van Baaren). It’s a book about the persuasive techniques used by clever marketers to get us to buy or do...

The Clash of Data and Design.

30 May 2017 by Jeremy Sweetman
The Clash of Data and Design.

Now, you may already know this, but the digital landscape harbours a polarised community of data-driven practitioners and their design counterparts. This tension is (typically) born from perceptions that data driven...

User journeys - more than a web thing

27 Oct 2015 by Steven Giannoulis
User journeys - more than a web thing

A great article by Steven Giannoulis in the November/December issue of Idealog. This one explores UX (User Experience), and tracks the notion beyond the website to its application to any customer experience in any,...

Why design is more than meets the eye

21 Oct 2015 by Mike Tisdall
Customer centric graphic

From NBR, Friday 16 October Design was never about making products more attractive. It’s now treated as a way of thinking: a creative process that spans entire organisations, driven by the desire to better...

Getting Customers - by design

12 Oct 2015 by Steven Giannoulis
Desire graphic

The September/October issue of Idealog magazine features an article by our CEO, Steven Giannoulis. It canvasses the user journey from Awareness and onto the pathway towards a sale - and the important role that design...

Investment in design

26 Jun 2015 by Steven Giannoulis
Idealog article on design by Insight Creative, June 2015

Or more accurately, 'Design in investment'. Steven Giannoulis' latest article in Idealog magazine that hit subscribers today, canvasses the role that design plays in making complex information clear and understandable...

Design as a business enabler

20 Feb 2015 by Steven Giannoulis
Idealog article image cropped

The first of our six double page spreads in Idealog Magazine for the year has just hit the bookshelves. The theme of our articles is the role of design as a valuable business enabler and accelerator. Have a read of...

Design as a business enabler

30 Jun 2014 by Brian Slade
Design as a business enabler

Good design thinking brings a great idea to life and increases the chance of a start-up’s success says Brian Slade. I think deep within all of us is a desire to make a difference. It creates a sense of purpose,...

Life changing design

01 Jun 2014 by Brian Slade
Life changing design

Design has the power to make a tangible difference to those who really need it writes Brian Slade. I enjoy being a designer and sometimes I love it even more. Intuitively I know that the work we do changes how...

Designing for multiple audiences

01 Feb 2014 by Brian Slade
Multiple audiences graphic

Communications need to be dressed differently to communicate effectively to different audiences however they should clearly come from the same source, writes Brian Slade. Coming into a project with a new client, it...

The language of feeling

02 Dec 2013 by Brian Slade
The language of feeling

Design is a powerful language with a unique ability to convey feelings and to bring words to life writes Brian Slade Design is considered a visual discipline. But what excites me most about being a designer is the...

Branding 'Not-for-Profits'

01 Dec 2013 by Brian Slade
Not for profit image

What is the role of brand in the not for profit sector? In summary, a good NFP brand: Promotes the Cause/Raises awareness of the issue Attracts funders Attracts the right sort of funders with aligned values ...

Storytelling across mediums

01 Oct 2013 by Brian Slade
Storytelling across mediums

Good design tells stories that excite, engage and resonate with their audiences – regardless if it’s on or offline, writes Brian Slade. I must admit I am a relative novice when it comes to the digital...

It's clear what makes for good design

01 Sep 2013 by Brian Slade
It's clear what makes for good design

As the media we work with become more sophisticated and diverse, the need to design clearly and deliberately is subject to multiple distractions, writes Brian Slade. Few issues are as simple as they first appear,...

Anyone can be complex,
clarity is harder

30 Jul 2013 by Brian Slade
Anyone can be complex, <br>clarity is harder

Clarity in thinking and design can help unravel the most complex of organisations and aid in cut through communication, writes Brian Slade. I get a real buzz from coaching young designers as they are full of...