Insightful.

Our thinking and opinion on the things that matter to those in the marketing, communications and design industries.

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Airways appoints Insight Creative as their design agency

12 Jun 2017 by Mike Tisdall

We're excited to have been appointed as Airways Corporation's design & digital agency after a rigorous competitive pitch. Airways controls all domestic and international air traffic across 30 million square...

Digital
airways appoints insight creative as their design agency mike tisdall

we're excited to have been appointed as airways corporation's design & digital agency after a rigorous competitive pitch.

airways controls all domestic and international air traffic across 30 million square kilometres of airspace in new zealand and over the pacific, handling over 1 million air traffic movements a year.

but what's a little less known in nz is that they are renowned globally for leading innovation and development in the aviation sector, with 780 staff delivering air navigation and air traffic management consultancy and training services in over 65 countries!

it's going to be a fascinating and fun journey . . .

airways, insight creative

Two key websites go live

11 Aug 2015 by Mike Tisdall

Insight launched two important corporate websites on Friday 7 August. Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and...

Digital
two key websites go live mike tisdall

insight launched two important corporate websites on friday 7 august.

property for industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and launched early last year. it’s a highly complex site made to appear very simple to users, with distinct user journeys for their two separate audience groups. a data rich site, the intelligent back end database makes updating a plethora of property information a one-point-entry, dynamic exercise. the site elevates video to a key role in the communication toolkit of the site.

fletcher building re-work was a timely temporary upgrade while a full site re-vamp is meticulously planned. two quick fixes were employed: the first to make the site responsive and allow the content-duplicate separate mobile site to be retired – now fletcher building only have to update one content management interface; and the second, to redesign the home page completely to move it from static to newsy, topical, interesting and much more dynamic. it allows rapid deployment of important new stories and enables video content as well – all in a much fresher design.

www.pfi.co.nz

www.fbu.com

 

pfi, fletcher building, website

IBBY Congress website goes live and gains instant plaudits

06 Mar 2015 by Mike Tisdall

In less than 24 hours, this is the feedback received on the new IBBY Congress website that went live yesterday morning. The following is mostly from NZ so far, but some of this is from countries like Switzerland,...

Digital
ibby congress website goes live and gains instant plaudits mike tisdall

in less than 24 hours, this is the feedback received on the new ibby congress website that went live yesterday morning. the following is mostly from nz so far, but some of this is from countries like switzerland, scandinavia and moldova!



see the site here.



feedback re ibby congress website

  • congratulations and huge thanks to mike and his team. we simple could not be at this stage without his patience, ‘insight and creativity’. we, storylines and ibby congress planners, are very fortunate to have had his expertise and willing support.
  • how absolutely wonderful, rosemary. thanks to mike and you for all the work that has made it one of the most wonderful websites for a conference i think i have ever seen!
  • wow
  • looks absolutely great – very clear and easy to access! a huge well done, mike and team. congratulations.
  • fantastic rosemary – a huge milestone! will be sharing a lot – just saw it (and liked it) via frances on facebook!
  • just brilliant!
  • well done to mike and his team. have just cruised and perused the site and it is fabulous indeed.  the look, the feel, ben’s illustrations, the enticing content, relating both to the conference and to nz as a destination.
  • i agree! it looks really wonderful and the initial ideas still stand up superbly well. if i was 24 hours away i would want to come! (and the nz video has given me a great big lump in my throat … true pride! ). thank you rosemary, libby and all. thank you mike, it is brilliant!
  • brilliant! congratulations to mike and his team. very easy to navigate and looks great
  • looks wonderful – congrats to mike and his team. and to rosemary and libby for creating such compelling content.
  • ditto. great job by mike and his team and supported by the committee
  • completely gorgeous! how could anyone resist!
  • beautiful! enticing, one would hope
  • joining chorus of compliments for the website – looks fabulous, clean, user-friendly and very appealing. well done, all folks involved – especially to mike, who i gather has had something to do with it!
  • thought you might like to know that it has gone out internationally. and my facebook post has been picked up by friends in australia and japan so far. amazing job, rosemary
  • i have been exploring the website further and it is really excellent! the information is clear, comprehensive and easy to find, and the design is so clear and fresh. yes, it is fantastic! (ibby international president, lucerne, switzerland)
  • congratulations! on a beautiful, easy to navigate, interesting and fun congress website. (ibby international coo, lucerne, switzerland)
  • the website looks fantastic. the nz page with the 10 must see places looks great.

Web apps vs native apps

14 Mar 2014 by Mike Tisdall

For those interested in the debate around whether native or web apps are the best approach, this article is very interesting. It argues in favour of web apps, but gives good insights on strengths and weaknesses of...

Digital
web apps vs native apps mike tisdall

for those interested in the debate around whether native or web apps are the best approach, this article is very interesting. it argues in favour of web apps, but gives good insights on strengths and weaknesses of each. worth a read.

trends, design, apps

Web Design trends for 2013

07 Feb 2013 by Mike Tisdall

Here’s an interesting and easily skimmable article on where web design is heading. Some ‘design’ stuff and a wee bit of more technical stuff, I reckon there’s something relevant in here for anybody looking at...

Digital
web design trends for 2013 mike tisdall

here’s an interesting and easily skimmable article on where web design is heading. some ‘design’ stuff and a wee bit of more technical stuff, i reckon there’s something relevant in here for anybody looking at reviewing their online presence this year.

such things as:

  • mobile first design
  • infinite scrolling
  • whitespace & minimalism
  • natural design elements
  • big photography
  • cleaner source code
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