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All fonts look the same

30 Oct 2018 by Trent Kokich
All fonts look the same exhibition opening

All fonts look the same is an Exhibition of 260 fonts, celebrating uniquely restricted shapes with an almost endless amount of variation. On October 12th 2018, my group exhibition had its opening night at 45...

Meet Sarah

11 Sep 2018 by Brian Slade
Meet Sarah

A new design face at Insight, here's a sneak peek into Sarah Turner's creativity and innovation. Sarah has only been with Insight for a short time but has made an immediate impact. All very positive too: she's a...

Shifting creative conventions

04 Sep 2018 by Brian Slade
Magenta lego house by Luka Hooper

Christmas day early 1970s, I opened a bag of Lego blocks. Just blocks, no people, characters or wheels. One of my favourite ‘toys’, I loved creating houses, forts and spaceships. Today Lego produces hundreds of...

Semi Permanent - Day One

13 Aug 2018 by Jeremy Sweetman
Semi Permanent graphic

  Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment. This year, however, the ‘Day One’ agenda looked...

Great Semi-Permanent Things

09 Aug 2018 by Sarah Turner
Semi-Permanent

When thinking of great things that have helped form me as a designer, the top of the list would have to be Semi Permanent. For those who haven’t heard of it it’s a “global creative and design thinking...

The strategy of design

21 Jun 2018 by Steven Giannoulis
Jigsaw graphic showing creativity being inserted into a blank strategic jigsaw puzzle

We describe ourselves as a strategic-creative agency. This leads to the obvious question, what is it? You just design stuff, right? Strategic-creative is about how we go about making sure that the stuff we create is...

Dem Kiwi styles

01 May 2018 by Steven Giannoulis
Kiwiana graphic

I was recently asked to be part of a discussion on the Kiwi design aesthetic which got me thinking about the topic. So here are my views on what defines the Kiwi style. Given I’m not a trained designer or...

Not everything that shines is gold in the world of branding

14 Mar 2018 by Brian Slade
Brand building

Your brand needs an evolution or a revolution. But how the heck do you choose the right people to work with to develop, evolve and roll out you brand identity? There’s a fine balance to be struck between...

Designing for Diversity

19 Dec 2017 by Suzy Amon
Diversity image

User-Centered Design exists to reduce the gaps between people. Because more often than not the person designing the product and the person using it are very different.   Our users ( customers, visitors,...

Getting married at first sight

18 Dec 2017 by Suzy Amon
Wireframes

Getting married at first sight is a dumb idea, but a surprisingly good TV show. You go blindly into a massive commitment, things get ugly but you come away having learned a lot about what you really want. In many ways,...

Space to think and do.

16 Oct 2017 by Brian Slade
Space to think and do.

To unlock creative ideas most of us need to make space and time to ‘unplug’. To some extent ideas can come from anywhere but in reality a significant factor in unlocking ideas is allowing our subconscious to...

The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

21 Aug 2017 by Brian Slade
The 2017 NZSO Season hits the streets with an ‘expected, unexpected’ conviction

Creating a campaign months ahead of it appearing in public is always an interesting exercise. Not only is there the delayed creative gratification but also trying to gauge how effective the idea will be in reality....

Early morning rise, a reality for me

10 Jun 2016 by Chloe Litchfield
CM Reality illustration

I’m really not a morning person, my circadian clock cringes whenever it’s forced to rise before 7am. However, the promise of a freshly brewed, extra strong, double shot of morning inspo was enough to lure me out of...

Communication design trends 2016

01 Jun 2016 by Brian Slade
2016 Design Trends teaser image

Creative Director, Brian Slade, looks forward to see what we’re likely to see emerging in our industry in the next 12 months. “A trend never simply emerges for a single year and then disappears in a puff of...

Yes. But why?

03 May 2016 by Brian Slade
Yes, but why?

Clients ostensibly hire creative agencies to produce creative solutions. You think? We prefer to believe that they hire us for effective creative solutions. And effectiveness is what gets us going. It powers up...

05. Imagery

04 Apr 2016 by Brian Slade
Imagery blog post title slide

Creative Director, Brian Slade, concludes his review of Insight's body of work over the 2015 annual reporting season. In the last in this series, we take a look at how a picture can say quite a bit. As designers, we...

04. Graphics

15 Mar 2016 by Brian Slade
Annual Report graphics title

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. As designers, it’s what we do. The definition of graphics, from the Greek graphikos, is ‘something...

03. Colour

26 Feb 2016 by Brian Slade

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. A highly emotive aspect to all graphic communications and subject to trends and association, colour...

02. Typography

22 Feb 2016 by Brian Slade
Insight 2015 Annual Report typography

Creative Director, Brian Slade, reviews aspects of Insight's body of work over the 2015 annual reporting season. Typography remains a powerful weapon for any designer to wield in their creative work. In the last few...

01. Messaging

19 Jan 2016 by Brian Slade
Insight 2015 annual report season messaging

Creative Director, Brian Slade , reviews aspects of Insight's body of work over the 2015 annual reporting season. Meet Lulu and Rufus/  Over the past six months, in one of our busiest periods, we’ve managed...

A buyers guide to our national flag

22 Oct 2015 by Dan Collins
Screen still of DINZ video on 5 principles of flag design

Recently it feels as if the flag debate has taken a chill pill and decided to calm down for a wee while. In this calm there has been an interesting article written called ‘ A buyers guide to flag design’  ...

The power of the strong visual continuum

13 Oct 2015 by Brian Slade
MRP website page

Line of sight When you're talking to customers, community groups, suppliers and shareholders the length and breadth of the country, and an internal audience the size of a small town, the best...

Type design to make a point

12 Oct 2015 by Brian Slade
Stand font

What the type? The familiar quote that the pen is mightier than the sword has endured for generations and defended, with rightful eloquence, the intellectual ‘content is king’ premise. However when it comes to the...

Our views sought on the new bank notes

12 Oct 2015 by Mike Tisdall
sliver of new bank notes

Insight's Creative Director, Brian Slade, was recently asked by StopPress for his erudite views on the design of New Zealand's new bank notes. See what he had to say here .  ...

Insight scores five of the Best

19 Aug 2015 by Mike Tisdall
NZSO illustrations

The 2015 Best Awards finalists have been announced and we’re thrilled to have scored five finalists in five different categories: Business Communication: 2014 Stand Children’s Services Annual Report Small...

Human interest

03 Feb 2015 by Brian Slade
Air NZ 75th anniversary stamp

You can take all the technology you like but at the end of the day the human interest angle always seems to be a key focus for us… and I think that's a good thing. This was clearly demonstrated earlier this month...

Two spaces after a period: Why you should never, ever do it.

16 Aug 2014 by Mike Tisdall
Two spaces after a period: Why you should never, ever do it.

This Slate article unpacks why typography states that everyone needs to quit with the two spaces to begin a new sentence. The dreaded double space was an advent for the  typewriter age, two spaces were required...

Lunar

28 May 2014 by David Bedggood
David Bedggood's Lunar font

In the same way that you can never have too many bicycles, you can never have too many typefaces. So I made another one. currently available here and on myfonts in coming weeks.  ...

More Savii

29 Apr 2014 by Brian Slade
Savii brochure

Neat little project for an innovative crowd who run an employee benefit programme with a difference. Harnessing collective purchasing power Savii provide big savings on core household items allowing everyone to get...

What is the egg all about?

27 Feb 2014 by Jason O'Hara
Jason's egg

OK so the giant box marked “Fragile Egg” that was sitting at reception was raising lots of questions in the Welly office so here is the broadcast explanation: I was approached (along with a bunch of other artists)...