05. Imagery

04 Apr 2016 by Brian Slade

Creative Director, Brian Slade, concludes his review of Insight's body of work over the 2015 annual reporting season.

In the last in this series, we take a look at how a picture can say quite a bit.

As designers, we use imagery a lot right? It obviously ranges from the well considered, art-directed, idea-based to the sometimes not so much! Personally I like to encourage clients to allow us to generate their own imagery, but image libraries have come a long way and definitely can play their part.

Precinct decided to go very low key with their report this year, but all it took was the inclusion of one hero image to set the document up to be more than the simple mandatory regulatory document. 

Precinct 2015 annual report spread

 

Fletcher Building fully embraced our art-directed, direct-to-camera approach to show the scale and scope of their operations. With a good mix of detailed ambient imagery and site specific images the reports are high impact and engaging.

Fletcher Building 2015 annual report imagery

 

A clever use of metaphor imagery was used in this spread for Auckland International Airport… simple but effective integration and play with the type and messaging.

Auckland Airport 2015 annual report imagery

 

Stock photography that worked well in my view was used on the Vital Healthcare Property Trust investor newsletter update. A touch of humour, and it mixed well with the overall graphic direction of this year's report.

Vital 2015 annual report imagery

 

The final word goes to the Sanford team, the last of this season's reports. With a theme of ‘Salt in our veins’ connecting Sanford's genuine passion and resolve to achieve a sustainable future, we worked with lush and beauftifully executed ‘brand’ imagery supplied by a third party.

Sanford 2015 integrated report imagery

 

Thanks for reading this far… let me know what you think of these creative projects and this review of our reports.

Related Posts. You might also like.

28 May 2019 by Mike Tisdall

Interim Reports – the unintended consequences

So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...

02 Apr 2019 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

03 Aug 2018 by Mike Tisdall

Sticking to your annual report timetable

I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...

view all