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How brains process logos

23 Oct 2014 by Jason O'Hara
How brains process logos

No major revelations here but it is kind of interesting - and a good summary of the importance of colour and shape to brand recognition. Re-posted from an infographic by Logomaker. ...

What is the egg all about?

27 Feb 2014 by Jason O'Hara
Jason's egg

OK so the giant box marked “Fragile Egg” that was sitting at reception was raising lots of questions in the Welly office so here is the broadcast explanation: I was approached (along with a bunch of other artists)...