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Flying high

25 Oct 2018 by Mike Tisdall
Insight Creative's Holly Fenlon in Airways Auckland Airport control tower

Taking a deep dive into understanding our client’s businesses is always one of the most fascinating part of our jobs. Last Thursday Gabe and Holly were lucky enough to spend the morning with our lovely clients at...

What exactly is 'brand'?

09 Oct 2018 by Mike Tisdall
'Brand' made up of wooden letters

It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...

Brand Lingo – let’s speak the same language

07 Aug 2018 by Mike Tisdall
Branding graphic

Despite the fact that I deal with the term ‘brand’ on a daily basis, the irony is that I have a love/hate relationship with the word. And that’s because whenever a client uses the word, I have to stop them and...

Sticking to your annual report timetable

03 Aug 2018 by Mike Tisdall
Herding cats cartoon - The Japan Times

I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...

SDG Bingo

14 Jun 2018 by Mike Tisdall
The UN Sustainable Development Goals

The UN Sustainable Development Goals (UNSDGs) are great, so why are they making me feel uncomfortable? They set wonderful global targets to ‘ end poverty ,  protect the planet  and  ensure...

Storytelling for the Charities sector

03 Oct 2017 by Mike Tisdall
Rational and emotional drivers

The charity sector in New Zealand is facing new reporting standards with the gradual adoption of Statement of Service Performance (SSP) in addition to the traditional financial reporting. RSM New Zealand, an...

5 Secret Sauce ingredients for an authentic annual report

01 Sep 2017 by Mike Tisdall
Secret sauce

Telling your story powerfully is central to brand strategy, and when Mercury rebranded last year, their annual report was one of the first vehicles off the rank. Now winning the accolade of ‘Best International Annual...

How much is design worth to the NZ economy?

02 Aug 2017 by Mike Tisdall
The Value of Design to NZ research report cover

A new study by PWC released last week calculates design's economic contribution to New Zealand is $10.1 billion - yes, that's BILLION. Approximately 4.2 % of the country's total GDP. The research reveals that if...

Big Ideas start small

24 Jul 2017 by Mike Tisdall
Big Ideas start small

In the June issue, CEO, Steven Giannoulis, tells NZMarketing magazine that 'good design should always deliver business results for the client'. In NZMarketing's research for the prior issue of the magazine, marketers...

The Value of Reporting Bad News

06 Jul 2017 by Mike Tisdall
The Value of Reporting Bad News

Guest Columnist: Craig Fisher of RSM Hayes Audit   "Funders want to see failure" This may initially seem like a strange statement from people who on behalf of their organisations have invested considerable...

More international awards

22 Jun 2017 by Mike Tisdall
Sanford 2016 Integrated report cover

At the Australasian Reporting Awards held in Melbourne on 21 June, two of Insight's clients were recognised for their successes. Sanford The  2016 Sanford Annual Report  won the Integrated Reporting...

Airways appoints Insight Creative as their design agency

12 Jun 2017 by Mike Tisdall
Air traffic control illustration

We're excited to have been appointed as Airways Corporation's design & digital agency after a rigorous competitive pitch. Airways controls all domestic and international air traffic across 30 million square...

Tamaki Regeneration drop in a big box

16 Mar 2017 by Mike Tisdall
Tamaki Regeneration drop in a big box

Our client, Tāmaki  Regeneration Company, really want people to know what's happening in the Tāmaki , Glen Innes and Panmure area. So they've dropped a big box into the neighbourhood that opens next Monday. ...

It's international women's day . . .

08 Mar 2017 by Mike Tisdall
Insight's female contingent

. . . and we enjoy the talent of a wonderfully diverse - and international - group of women.   ...

Something special for NZSO’s 70th

07 Mar 2017 by Mike Tisdall
NZSO 70th birthday card

The first ever concert of the New Zealand Symphony Orchestra (NZSO) was held on this day in 1947. 70 years on and they are still going strong, attracting the cream of talent from New Zealand and around the world....

Massive success on the world stage

18 Jan 2017 by Mike Tisdall
Graphic Annual Reports 2014-2016

When Graphis recognises your work as world class and publishes it in their respected biennial book, you know you're doing quality work. And we've been there a few times before over our 40 years. But to see six of...

Inside Out Branding

03 Nov 2016 by Mike Tisdall
Steven Giannoulis article on Inside Out Branding, Idealog November 2016

The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand rhetoric true has wide-reaching implications, requiring a review of...

Silver for Ngāti Whātua Ōrākei

18 Oct 2016 by Mike Tisdall
Ngati Whatua Orakei 2015 Annual   Report Suite covers

Ngāti Whātua Ōrākei's 2015 Annual Report suite has been awarded Silver in the 2016 Best Awards among an elite field in the Ngā Aho category. Ngā Aho is the Network fo Maori Design professionals who partner with...

And we win again, and again, and again and again

11 Aug 2016 by Mike Tisdall
2016 ARC Award Winners collage

NZ may not be doing too well in the Rio Olympics, but Insight is winning golds, slivers and bronzes where it really matters: the New York based international Annual Report Competition (ARC Awards). Gold: ...

Awards, awards and more awards

22 Jun 2016 by Mike Tisdall
Sanford and NZ Super Fund 2015 Annual Reports

Last week's Australasian Reporting Awards (ARA) resulted in massive success for every one of our clients who entered (all two of them!) But 100% success is still 100% success. And as Insight is the common denominator,...

Trends in Annual Reporting

06 May 2016 by Mike Tisdall
Annual Reporting Trends article image

We often get asked by our clients about what the trends are in annual reporting. Sometimes I wonder why, because most actually stay on their conservative paths. But some brave few follow through and strive to find...

Insight into Integrated Reporting

28 Apr 2016 by Mike Tisdall
The Integrated Reporting framework

Insight into Integrated Reporting If you’re in the field of investor relations, the jungle drums have probably already informed you of the impending avalanche of ‘Integrated Reporting’ (referred to...

Spirit of ANZAC

20 Apr 2016 by Mike Tisdall
NZSO Anzac Concert poppy graphic

  This Thursday 21st April and Friday 22nd April, our client the New Zealand Symphony Orchestra continues to commemorate the centenary of the First World War in a special concert of remembrance and...

Yet more evidence of our effective work

03 Feb 2016 by Mike Tisdall
Double page spread from 2015 NZ Super Fund award winning annual report

Our 2015 NZ Super Fund Annual Report has been named winner of the Annual Report category in the Asia-Pacific Excellence Awards 2015.   The Awards honour outstanding achievements in the fields of PR and...

McKinsey's four elements of design-driven culture

21 Oct 2015 by Mike Tisdall
McKinsey Insights graphic on buidling a design-driven culture

Building a design-driven culture It’s not enough to just sell a product or service—companies must truly engage with their customers. A recent research paper from McKinsey suggests how experience design can be...

Why design is more than meets the eye

21 Oct 2015 by Mike Tisdall
Customer centric graphic

From NBR, Friday 16 October Design was never about making products more attractive. It’s now treated as a way of thinking: a creative process that spans entire organisations, driven by the desire to better...

"The definition of what excellent graphic design can do'

13 Oct 2015 by Mike Tisdall
Michael Bierut exhibition

Enlightening article in today's Quartz Daily on logo designer, Michael Bierut, under the headline: 'Michael Bierut is the definition of what excellent graphic design can do' You can read it here . ...

Our views sought on the new bank notes

12 Oct 2015 by Mike Tisdall
sliver of new bank notes

Insight's Creative Director, Brian Slade, was recently asked by StopPress for his erudite views on the design of New Zealand's new bank notes. See what he had to say here .  ...

IBBY Congress wins Best Award

12 Oct 2015 by Mike Tisdall
IBBY Congress promotional bookmarks

Congratulations to our brave client, IBBY Congress 2016, for their Bronze Award in the 2016 Best Awards Small Brand Identity category. They allowed us the creative freedom to develop a cut through brand, website and...

Kermadecs programme results in success

29 Sep 2015 by Mike Tisdall
Kermadecs Symposium windows

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

Christchurch: you can see the momentum now . . .

14 Sep 2015 by Mike Tisdall
The Christchurch Remembrance project

We’ve worked with the team at CERA & CCDU for over 4 years now. We've seen first hand how hard they work for the people of Christchurch - and just how tough a challenge the rebuild actually is. They truly are...

It's raining Gold!

27 Aug 2015 by Mike Tisdall
ARC Award Gold winners Auckland International Airport and NZ Super Fund

Insight has been awarded two Golds in the New-York based ARC Awards – considered the Oscars of the annual report world. World’s Best Airport Management annual report for 2014: Auckland International Airport (...

Insight scores five of the Best

19 Aug 2015 by Mike Tisdall
NZSO illustrations

The 2015 Best Awards finalists have been announced and we’re thrilled to have scored five finalists in five different categories: Business Communication: 2014 Stand Children’s Services Annual Report Small...

How design impacts sales

19 Aug 2015 by Mike Tisdall
Interest graphic

Steven’s latest article in Idealog (August 2015) goes back to the marketing basics of AIDA: attract Attention, arouse Interest, create Desire and inspire Action. Today you’d probably call it a user journey: the...

Two key websites go live

11 Aug 2015 by Mike Tisdall
PFI and FBU websites

Insight launched two important corporate websites on Friday 7 August. Property for Industry’s new website builds solidly on the down to earth brand story, personality and muscular visual identity that we created and...

Still carbon neutral after all these years

22 Jul 2015 by Mike Tisdall
Carbon nuetral certificate for Insight Create FY2015

Insight Creative has been officially carbon neutral now for seven years. In the last 12 months we reduced our emissions by a further 13.9%, resulting in total emission reductions since 2008 of 37.5%. The purchase of...

Fletcher Building comes on board

23 Jun 2015 by Mike Tisdall
Fletcher Building logo

Fletcher Building, New Zealand's largest listed company, joined Insight's enviable portfolio of clients in May 2015. Already, we're well into projects for their corporate website and annual reporting programme. ...

Insight judges the TVNZ Marketing Awards

18 Jun 2015 by Mike Tisdall
TVNZ Marketing Awards 2015 logo

CEO, Steven Giannoulis, has been selected as a judge of the prestigious TVNZ Marketing Awards for 2015. He says: "Entries have to describe the business strategy and objectives, the marketing strategy and all the...

The Evolution of the Ports of Auckland brand

02 Jun 2015 by Mike Tisdall
Ports of Auckland logo

While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt about the short- and long-term economic impact the Port has on our city....

Major law firm gets a rebrand

02 Jun 2015 by Mike Tisdall
Meredith Connell home page banner

May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland's Crown Prosecutor after a lengthy - and much delayed - assessment...

Cross channel communication for Mighty River Power

16 Apr 2015 by Mike Tisdall
Mighty River Power stakeholder newsletter online

Hot off the press . . . this stakeholder newsletter for Mighty River Power was designed for screen and print from the get go. Seamless communication.    ...

Workplace graphics to 'live' in the brand

16 Apr 2015 by Mike Tisdall
Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

IBBY Congress website goes live and gains instant plaudits

06 Mar 2015 by Mike Tisdall
IBBY Congress 2016 home page detail

In less than 24 hours, this is the feedback received on the new IBBY Congress website that went live yesterday morning. The following is mostly from NZ so far, but some of this is from countries like Switzerland,...

The many faces of Ngāti Whātua

19 Jan 2015 by Mike Tisdall
Ngati Whatua annual report covers 2014

In 2013, Ngāti Whātua Ōrākei restructured their organisation into three entities: Whai Rawa, the commercial arm; Whai Maia, the community arm; and the Trust, the overarching custodian of the people’s interests...

Insight announces new CEO

24 Nov 2014 by Mike Tisdall
Steven Giannoulis

Steven Giannoulis has been appointed CEO of Insight from 1 December 2014. Steven is currently Strategic Development Director. Steven has been with Insight since 2011 but his association with the company, as a...

Insight maintains its carbon neutrality

08 Oct 2014 by Mike Tisdall
Insight maintains its carbon neutrality

We have just received our annual Greenhouse Gas Assessment for the financial year ended 31 March 2014 from our auditors, Pangolin & Associates, and have purchased the carbon credits required to ensure we remain a...

Charming new website for the IBBY Congress

25 Aug 2014 by Mike Tisdall
Charming new website for the IBBY Congress

With New Zealand hosting the 2016 IBBY Congress (International Board on Books for Young People), the oganisers needed to start generating some interest well in advance. With most prospective delegates coming from...

Vista floats

20 Aug 2014 by Mike Tisdall
Vista floats

Vista is the last of a hectic run of seven IPOs we've handled in the past 5 months. A massive push on quite an unprecedented amount of this kind of work saw this project finally come home. A full on and...

Two spaces after a period: Why you should never, ever do it.

16 Aug 2014 by Mike Tisdall
Two spaces after a period: Why you should never, ever do it.

This Slate article unpacks why typography states that everyone needs to quit with the two spaces to begin a new sentence. The dreaded double space was an advent for the  typewriter age, two spaces were required...

Do you need an Investor Brand?

28 May 2014 by Mike Tisdall

If you're a stock exchange listed company, investor perception of you as an investment is crucially important to encourage ownership, and help underpin share price. Well built, an Investor Brand can give your share...

Web apps vs native apps

14 Mar 2014 by Mike Tisdall
app icons on devices

For those interested in the debate around whether native or web apps are the best approach, this article is very interesting. It argues in favour of web apps, but gives good insights on strengths and weaknesses of...

Web Design trends for 2013

07 Feb 2013 by Mike Tisdall
Web Design trends for 2013

Here’s an interesting and easily skimmable article on where web design is heading. Some ‘design’ stuff and a wee bit of more technical stuff, I reckon there’s something relevant in here for anybody looking at...