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The Warehouse is a true New Zealand retail brand and a solid performer on the NZX. As a maturing listed company, they asked for a report that delivers their strategy, position and strengths in a clear and concise manner. And above all, clearly identifiable as The Warehouse.
The confidence and trust that the client shared following the completion of our first report provided the opportunity to evolve the creative approach for the report-theme. Our introduction of the Red Shopping Trolley graphic, a key element that represents The Warehouse core-proposition in more ways than one, was highly successful. This thinking led to The Warehouse securing the intellectual property of the Trolley graphic for their future reporting communications.
Subsequent annual reports have become clearly distinguishable by this graphic treatment. The consistent look & feel that The Warehouse was aiming for, in a volatile economic market nationally and internationally, has done them credit.