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The 2014 PFI Annual Report was the first since their dramatic rebrand a few months earlier. It took the opportunity to state extremely clearly what the company stood for, what they excelled in and what made them different from other listed property entities.
It also happened to be the company’s 20th year since listing – a perfect time to restate their position.
The first few spreads of the report delivered this brand statement: clearly, concisely and powerfully, while stating what shareholders really want to know – continuation of consistent shareholder returns.
The no-nonsense graphic style of the new brand identity and support visual language are used to their full impact throughout, conveying a single-minded confidence that the company knows itself and the strengths of what it does on a day-to-day basis.