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NZ Super Fund reinforces the very purpose of its existence.
Our brief for the 2016 Annual Report was to reinforce the message that the Fund is a long-term investment fund and that short-term volatilities are normal in financial markets and don’t deter them from their end-game focus.
We developed a messaging platform to deliver the communication strategy, based on the idea that ’the longest roads can be the most rewarding’ and that each day the Fund is navigating the global investment universe to find the best opportunities to secure the long-term future of New Zealanders. This messaging is reinforced throughout the report.
A series of New Zealand landscapes was selected to communicate this journey, with topographical lines mapped over the top representing the journey and its short-term variability. The images progressively track the journey with the final image reflecting the reward achieved at the end.
The report contains a large quantity of detailed information, so the layout of the internal pages was kept as clean as possible, with case studies interspersed throughout to break up the content. Tabs were added as a device to help navigate the report. Throughout the report there are references back to the NZ Super Fund website for more detailed information.
As a component of the 2016 annual reporting programme we produced an online review to support the printed report. This included high level content and results from the report, case studies and additional video content with simple animations to help keep the content engaging.